PROBLEMS AND PANACEA OF DIGITAL MARKETING IN INDIA
DOI:
https://doi.org/10.29121/shodhkosh.v4.i2.2023.3953Keywords:
Digital Marketing, India, Challenges, Solutions, Digital Literacy, Internet Penetration, Regulatory Framework, Consumer Behavior, E-Commerce, Social Media Marketing, Digital TransformationAbstract [English]
This study explores the challenges and solutions associated with digital marketing in India. It examines the barriers faced by businesses, such as limited digital literacy, infrastructural gaps, and regulatory concerns, while highlighting the opportunities brought by the rapid adoption of digital technologies and increasing internet penetration. The research also investigates effective strategies to overcome these challenges, enabling businesses to optimize their digital marketing efforts. The findings suggest that while digital marketing in India faces significant hurdles, innovative solutions and government initiatives can unlock its full potential, ensuring sustained growth and competitiveness in the global market.
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Copyright (c) 2023 Dr. Shantkumar A. Bangundi
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