DIGITAL LEADERSHIP UNVEILED: ELEVATING WORKFORCE PERFORMANCE AND ORGANIZATIONAL SUCCESS
DOI:
https://doi.org/10.29121/shodhkosh.v5.i5.2024.3692Keywords:
Digital Leadership, Employee Performance, Business & Organizational Success, Digital TransformationAbstract [English]
The success of a company nowadays is the result of the efficient use of human resources, which are now seen more as valuable assets and not only as simple tools for productivity and profit. Organizations must adjust to the development and changes brought about by the internet, globalization, and the fourth industrial revolution to be able to prevail in this fiercely competitive environment. In the contemporary digital environment, digital transformation has become a vital requirement of businesses. The effective use of digital technologies is, therefore, a must for organizations to remain competitive and relevant in the global market. This is where the digital leadership becomes crucial. It imbibes the use of digital technologies to manage, influence, and guide personnel, thus encouraging their creativity, collaboration, and seamless access to information. When used properly, digital leadership can make a big difference by bringing creativity, productivity, and efficiency to the workplace. Moreover, it acts as a major factor in the progress of digital transformation by supporting change management and driving sound decision-making, all of which are the basis for organizational success. Studies have reported that digital leadership not only enhances employee productivity but also fosters digital skills and assists in the accomplishment of company objectives. In such a rapidly advancing technological age, digital leadership has become an ongoing group action centered on lowering transaction costs, adding value through the offer and guarantee, and value chain performance. Thus, its efficacy is vitally essential for companies through the current time of digital technology and long-term sustainability.
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