SMALL AND MEDIUM ENTERPRISES - SCOPE OF MEDIA FINANCING IN INDIA

Authors

  • Dr. Amit Padmakar Oak Professor and Head of Department Management Studies, Vidyalankar Institute of Technology, Wadala, Mumbai, Maharashtra, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i1.2024.3462

Abstract [English]

In the Indian context, the small and medium enterprises (SME) sector is broadly a term used for small scale industrial (SSI) units and medium-scale industrial units. Any industrial unit with a total investment in its fixed assets or leased assets or hire-purchase asset of up to Rs 10 million, can be considered as an SSI unit and any investment of up to Rs 100 million can be termed as a medium unit. An SSI unit should neither be a subsidiary of any other industrial unit nor be owned or controlled by any other industrial unit.

References

Epstein, E.J. authored a book “The Big Picture: Money and Power in Hollywood. Random House, New York

A reference to the book Indian Popular Cinema: A Narrative of Cultural Change (2nd Edition) by Gokulsing, K. M. & Dissanayake, W. (2004)

Watson, James L. (2009) Encyclopædia Britannica.Thomson Gale

"Film Industry", Encyclopedia of India (vol. 2)Thompson, Gordon (2006)

Khanna, Amit (2003) "The Business of Hindi Films", Encyclopaedia of Hindi Cinema

KPMG and FICCI Report on Indian Entertainment Industry

Source: Ministry of MSMEs Website

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Published

2024-01-31

How to Cite

Oak, A. P. (2024). SMALL AND MEDIUM ENTERPRISES - SCOPE OF MEDIA FINANCING IN INDIA. ShodhKosh: Journal of Visual and Performing Arts, 5(1), 1474–1479. https://doi.org/10.29121/shodhkosh.v5.i1.2024.3462