WOMEN FISH VENDORS IN THOOTHUKUDI: A STUDY OF THEIR MARKETING AND DISTRIBUTION APPROACHES

Ms. O. Sony Sony; M. Jeyakumari

doi:10.29121/shodhkosh.v5.i6.2024.3451

Authors

Ms. O. Sony M.Com. M.Phil., SET, Reg No: 19222231012002, PhD Research Scholar (Part-time Internal), PG & Research Department of Commerce, V.O Chidambaram College, Thoothukudi & Assistant Professor of Commerce, PG &Research Department of Commerce, St.Marys College(Autonomous) Thoothukudi, Affiliated to Manonmaniam Sundaranar University, Tirunelveli, Tamil Nadu
Dr. M. Jeyakumari Associate Professor, PG & Research Department of Commerce, V.O Chidambaram College, Thoothukudi, Affiliated to Manonmaniam Sundaranar University, Tirunelveli,Tamil Nadu

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.3451

Keywords:

Women Fish Vendors, Distribution, Marketing, New Techniques

Abstract [English]

Women merchants in the fish market transcend mere business ownership; they embody a distinct identity. Their ascent to brand recognition is characterized by a commitment to excellence, a personalized approach, and a focus to fostering robust, enduring connections with the people they serve. This study aims to examine and evaluate the marketing and distribution strategies utilized by these female sellers, highlighting the challenges they face and the creative methods they choose to maintain their livelihoods. Comprehending these aspects is crucial for formulating targeted interventions to enhance the economic empowerment of women in the fish selling sector.

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