ROLE OF TECHNOLOGICAL ADVANCEMENTS IN CONSUMER BEHAVIOUR FOR ELECTRICAL HOUSEHOLD EQUIPMENT IN DHARMAPURI DISTRICT

V. Senthilkumar; V. Sathiya

doi:10.29121/shodhkosh.v5.i6.2024.3227

ROLE OF TECHNOLOGICAL ADVANCEMENTS IN CONSUMER BEHAVIOUR FOR ELECTRICAL HOUSEHOLD EQUIPMENT IN DHARMAPURI DISTRICT

Authors

V. Senthilkumar Ph. D Research scholar, (F/T), Department of Commerce, Govt Arts College, Dharmapuri-5
Dr. V. Sathiya Assistant Professor & Supervisor, Department of Commerce, Govt Arts College, Dharmapuri-5

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.3227

Keywords:

Consumer Behaviour, Technological Advancements, Electrical Household Equipment, Dharmapuri District, Smart Appliances, Eco-Friendly Products, Purchasing Patterns

Abstract [English]

Technological advancements have revolutionized consumer behavior, particularly in the electrical household equipment sector. In Dharmapuri District, evolving technologies such as energy-efficient appliances, smart features, and innovative designs have influenced purchasing patterns. Consumers now prioritize their convenience, durability, and eco-friendliness while making decisions. This study explores the role of these technological advancements in shaping preferences, evaluating their impact on factors such as product selection, brand loyalty, and overall satisfaction. Using empirical data collected from consumers behaviour in Dharmapuri, this study identifies key trends and provides insights into how manufacturers and retailers can leverage technology to cater to evolving needs.

References

Smith, J., & Patel, R. (2018). The Impact of IoT on Consumer Behaviour in Home Appliances. Journal of Consumer Research, 45(3), 123-135.

Kumar, A., & Raj, S. (2020). Energy Efficiency and Consumer Preferences in the Electrical household equipment Market. International Journal of Marketing Studies, 12(2), 89-101.

Ministry of Power, Government of India. (2021). Energy Efficiency Report 2021. Retrieved from https://www.energyefficiency.gov.in

Dharmapuri District Statistical Handbook (2022). Census and Socioeconomic Data. Government of Tamil Nadu.

Chatterjee, R. (2021). Consumer Trends in Semi-Urban Markets: A Focus on Technology. Asia Pacific Marketing Review, 18(4), 45-58.

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Published

2023-06-30

How to Cite

Senthilkumar, . V., & Sathiya, V. (2023). ROLE OF TECHNOLOGICAL ADVANCEMENTS IN CONSUMER BEHAVIOUR FOR ELECTRICAL HOUSEHOLD EQUIPMENT IN DHARMAPURI DISTRICT. ShodhKosh: Journal of Visual and Performing Arts, 5(6), 2604–2607. https://doi.org/10.29121/shodhkosh.v5.i6.2024.3227

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Issue

Vol. 5 No. 6 (2024): Volume 5 Issue 6 June - 2024

Section

Articles

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