VAISHNAVISM BEYOND BORDERS: ISCKON MAYAPUR, WEST BENGAL, INDIA
DOI:
https://doi.org/10.29121/shodhkosh.v5.i6.2024.3222Keywords:
ISCKON, Mayapur, Vaishnavism, Spiritualism, Religious TourismAbstract [English]
India which is a land of diversity has many religious sects harmoniously living together. Vaishnavism, an off-shoot of Hinduism treats Lord Krishna as the supreme authority. The Gaudiya Vaishnavism views Sri Chaitanya as an incarnation of Krishna. Srila Prabhupada established International Society of Krishna Consciousness (ISKCON) in New York on 1966 with the headquarter being at Mayapur, Nadia west Bengal – the birthplace of Sri Chaitanya. The organisation with its clear and appealing spiritualism was able to garner innumerable local, national and foreign devotees and tourists. ISCKON, Mayapur has thus been able to carry Vaishnavism to the Western world efficiently and has emerged as a major religious tourism centre.
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