DETERMINANTS OF BUYING BEHAVIOR OF CONSUMERS TOWARDS E-VEHICLES
DOI:
https://doi.org/10.29121/shodhkosh.v5.i5.2024.3200Keywords:
Consumer, Buying, Behavior, E-Vehicles, Bengaluru DistrictAbstract [English]
The purpose of the study was to examine customer perceptions of electric vehicles (EVs)
and evaluate the factors influencing their decision to purchase one. The survey also aimed
to ascertain the opinions of consumers in Bengaluru District regarding electric vehicles.
Using a descriptive study design, a quantitative research approach was applied. Data was
gathered by distributing a questionnaire to consumers of e-vehicles. The sample
consisted of about 192 respondents and was selected by convenience sampling
techniques. According to the study's findings, consumer’s expected factors like reducing
air pollution and greenhouse gas emissions, gender, refueling habits, the impact of
government incentives and financial gains, Innovative Behavior, Media and Peer
Influence, consumer serving as a source of information, affordability—both in terms of
price and vehicle range—and Product Design are all positively influence with consumers'
propensity to purchase E-vehicles. Technological elements that positively influencing
with consumers' favorable perceptions of purchasing E-vehicles include Innovations and
Invention, advancements in battery technology, price premium reductions, superior
e-vehicle service, No noise pollution, Low maintenance cost , and energy independence
through a decrease in oil imports.
References
Acharya,S.(2019). Consumer perception towards electric vehicle industry- a study on the role of electrical vehicles in environmental sustainability, Journal of Emerging Technologies and Innovative Research.6(5):77-102.
Adhikary,S., Jalan,N. and Anute,N.(2022).Customers’ perception about electric vehicles, Journal of Management Research and Analysis.9(3):144-149. DOI: https://doi.org/10.18231/j.jmra.2022.027
Campino,J.,Mendes,F.P. and Rosa,A.(2023). The race of ecological vehicles: consumer behaviour and generation impact in the Portuguese, Market,SNBus Econ.
Charles,V.(2021) Astudy on consumer's perception towards e-vehicles in Madurai, Journal of Kavikulaguru Kalidas Sanskrit University, Ramtek.7(11):77-81.
Choksi,S. and Ayre,V.(2022). A study on customer preference towards uses of electric cars and fuel cars in reference to Surat region, International Journal of Research Publication and Reviews.3(4):1602-1610.
Harikrishnan,V. and Praveenkumar,S.(2023). An impact of customer perception towards electric vehicle in Coimbatore city, International Journal of Research Publication and Reviews. 4(4):4687-4692.
Indira. M. S. (2021). Optimised business model for effective charging of batteries in electric vehicles, Int. J. Business and Globalisation, 27(3): 424- 437 DOI: https://doi.org/10.1504/IJBG.2021.113278
José, C., Francisca Pereira, and Mendes Álvaro. (2023). The race of ecological vehicles: consumer behavior and generation impact in the Portuguese market. SN Business & Economics 3(8): 1–30. https://doi.org/10.1007/s43546-023-00524-2. DOI: https://doi.org/10.1007/s43546-023-00524-2
Jose,S.P.,Cyriac,S. and Joseph,B.(2022). Consumer attitude and perception towards electric vehicles, Academy of Marketing Studies Journal .26( 1):1-17.
Kumar, Aditya. (2023) Consumer Perception towards Electric Vehicles in India, International Journal for Multidisciplinary Research. 5(2): 1–8.
Kumar,A.(2023). Consumer perception towards electric vehicles in India, International journal for multidisciplinary research.5(2):1-8. DOI: https://doi.org/10.36948/ijfmr.2023.v05i02.2635
Kumar,P., Alam,S. and Rana,A.(2022). Consumer behaviour on electric vehicles, International research journal of modernization in engineering technology and science.4(3):897-905.
Lashari, Zulfiqar Ali, Joonho Ko, and Junseok Jang. (2021). Consumers’ Intention to Purchase Electric Vehicles: Influences of User Attitude and Perception, Sustainability. 13(12), 6778; https://doi.org/10.3390/su13126778 DOI: https://doi.org/10.3390/su13126778
Lissy, N S. (2022). Consumer Perception of Electric Vehicles in India, Jundishapur Journal of Microbiology. 15(1): 1761–1766.
Malagi,A.K. and Ramya,S.(2022). Consumer awareness and perception towards electric vehicles with specific reference to Tumakuru District, Journal of Positive School Psychology.6(2): 115 – 129
Masurali,A and Surya,P.(2018). Perception and awareness level of potential customers towards electric cars, International journal for research in applied science & engineering technology.6(3): 359-362. DOI: https://doi.org/10.22214/ijraset.2018.3056
Muthukrishnan, R., Prakash, P., Rajkumar, N. M., Ranjithvel, A. and Akhil,C.(2023).Consumer perception towards electric vehicles, Eur. Chem. Bull.12(4) :4576-4588.
Parmar, Ajaysinh. (2021). a study on consumer perception towards e-vehicle in vadodara city. 9(5): 484–494.
PwC Report. (2018). Powering Ahead! Making Sense of Business Models in Electric Vehicle Charging. https://www.pwc. co.uk/power-utilities/assets/powering-ahead-ev-charging-infrastructure.pdf.
Ranjan,I.,Jha,S.K. and Mondal,S.(2022). A study on consumer buying behaviour towards electric vehicle, International journal of innovative science and research technology.7(6):325-346
Rout,D., Henninger,S.J. and Kantha,R.K.(2020). A case study on the perception of consumers of Bhubaneswar towards electric vehicles, International journal of research culture society.4(12): 59-67.
Sankar,U. and Rajasekaran, R. (2021). Consumer attitude and perception towards electric vehicles, AIMS International Conference on Management.11(1):542-547.
Selva, J. and Arunmazhi,R,(2020). Consumer preference on electric vehicles.
Shivabeerappa, M. and Divya, L. (2022). Factors affecting the purchase of electrical vehicles special preference to Karnataka. Journal of Data Acquisition and Processing. 38 (1): 2046-2053.
Tiwari,A.,Shetty,S.,Jain,B. and Mehta,Y.(2022). Perceived perception towards electric vehicles in Mumbai, International journal of food and nutritional sciences.11(10):1513-1523.
Varghese,A.T.,Abhulash,V.S. and Pillai,S.V.(2021).A study on consumer perception and purchase intention of electric vehicles in India, Asian journal of economics, finance and management.3(1):271-284.
Vidyabharati. (2019). Analysis of perception, attitude and behaviors toward purchase of electric vehicle in Delhi NCR-India. 12(2): 192–201.
Zameel, I., and Aly, A.S. (2020). Consumer behaviour towards the purchase and usage of electric vehicles by Swedish Millinne ALS. Bachelor Thesis in Business Administration. School of Business, Society & Engineering.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Prof. Smitha L
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
