BEHAVIORAL FINANCE AND GENDERED PATTERNS IN INVESTMENT CHOICES
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1.2024.3141Keywords:
Investment, Behavioral Finance, Financial LiteracyAbstract [English]
This research explores behavioral finance to understand gendered investment choice patterns and focuses on how cognitive biases, emotional influences, and social factors shape financial decision-making. Thus, this study also examines several important data from various secondary sources such as women demonstrating a minimum of 72% higher participation in health insurance and 74% higher participation in life insurance than men. In contrast, fixed deposits are recurring at a rate of 54% for men and 49% for women to 46%. Using a mixed methods approach highlights disparities in investment choices and outcomes and provides a gender gap in financial decision-making in particular. In addition, the research, sustained with inductive methods and qualitative data, guides policymakers and financial institutions in developing gender-sensitive strategies that increase equitable investment opportunities and address biases in financial behaviors.
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Copyright (c) 2024 Surabhi Sugathan, Dr. Amit Kumar
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