AN EXAMINATION OF INVESTOR BEHAVIOR AND INVESTMENT PORTFOLIO TRENDS IN KRISHNAGIRI DISTRICT

Authors

  • M. Bhuvaneswari Ph.D. Research Scholar, PG and Research Department of Commerce, Don Bosco College, Dharmapuri
  • Dr. R. Venkatesh Assistant Professor cum Research Supervisor, Don Bosco College, Dharmapuri, Tamil Nadu, India (Affiliated to Periyar University, Salem)

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.3123

Keywords:

Investment Behaviour, Prospective, Speculation Preferences, Investment Pattern

Abstract [English]

The main goal of this study is to look into how middle-class entrepreneurs invest in Krishnagiri district. This topic is important because the middle class in our country gets a lot of attention from policymakers & researchers due to its potential for growth. We want to answer some key questions about how these individuals invest and if their savings are increasing. Also, we’ll consider how their age affects their investment choices. So, this paper aims to find out how different ages and income levels influence investment preferences among middle-income earners in Krishnagiri district.

References

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ShanmugaSundaram. V and Bala Krishnan. V (2010), “Investment decision-making - a behavioral approach”. International Journal of Business innovation & Research, vol.4, Nov 6, 2010, pages 432-444 DOI: https://doi.org/10.1504/IJBIR.2010.035714

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Amudhan S, Poornima J, S Senthilkumar (2016) “A Study on Individual Investors Satisfaction Level of Existing Investment Schemes in Salem Districts”, IJARIIE-ISSN(O)-2395-4396, Vol- 2 Issue-2 2016.

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Research Methodology, David R. Cooper and Schindler

Security Analysis and Portfolio Management, Fisher &Jordai

http://www.bristol.ac.uk/media

http://www.indiamoney.com

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Published

2024-06-30

How to Cite

Bhuvaneswari, M., & Venkatesh, R. (2024). AN EXAMINATION OF INVESTOR BEHAVIOR AND INVESTMENT PORTFOLIO TRENDS IN KRISHNAGIRI DISTRICT. ShodhKosh: Journal of Visual and Performing Arts, 5(6), 2422–2427. https://doi.org/10.29121/shodhkosh.v5.i6.2024.3123