THE FUTURE OF GREEN HOUSEHOLD APPLIANCES: CONSUMER PREFERENCES, MARKETING TOOLS AND CHALLENGES WITH SUSTAINABILITY GOALS
DOI:
https://doi.org/10.29121/shodhkosh.v4.i2.2023.3030Keywords:
Green Household Appliances, Sustainability Goals, Eco-Friendly Products and Marketing ToolsAbstract [English]
The future of green household appliances is poised at the intersection of consumer preferences, innovative marketing strategies, and the growing urgency to meet sustainability goals. As environmental awareness rises globally, consumers are increasingly favouring energy-efficient, eco-friendly appliances. However, the shift in consumer behaviour is driven not just by ecological concerns but also by cost savings and performance efficiency, pushing manufacturers to innovate beyond traditional offerings. This paper explores behavior pattern of consumers in relation to various appliances. It aims to understand consumers’ perception and reasons for purchasing Eco-friendly products. The study further delves to explore the relationship between Green Marketing Tools and Green Purchase Behavior as well as it explores the relationship between consumer’s attitude towards Sustainable Development Practices. This paper seeks to provide a comprehensive overview of the future trajectory of green household appliances, highlighting the delicate balance between, marketing tools and strategies, and the challenges involved in achieving global sustainability objectives.
References
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. DOI: https://doi.org/10.1016/0749-5978(91)90020-T
Ali, S., Ullah, H., Danish, M., & Sipra, M. A. H. (2020). An investigation of consumer decision making styles on intentions to purchase energy efficient home appliances in Pakistan. International Journal of Economics, Management and Accounting, 28(2), 297-325.
Anand, G., & Acharya, S. (2020). Attitude of Indian Consumers Towards Green Products. International Journal of Management (IJM), 11(7).
Anbarsooz, M. (2018). Influence of family members on buying behavior of home appliances market in India (Doctoral Thesis). University of Mysore, India.
Asif, M. H., Zhongfu, T., Irfan, M., & Işık, C. (2023). Do environmental knowledge and green trust matter for purchase intention of eco-friendly home appliances? An application of extended theory of planned behavior. Environmental Science and Pollution Research, 30(13), 37762-37774. DOI: https://doi.org/10.1007/s11356-022-24899-1
Banerjee, T., & Banerjee, A. (2015). Evaluating the Purchase Process of Household Appliances Accounting for Consumers’ Attitudes towards Eco-Friendly and Sustainable Consumption Behavior.
Bhutto, M. Y., Soomro, Y. A., & Yang, H. (2022). Extending the theory of planned behavior: predicting young consumer purchase behavior of energy-efficient appliances (Evidence from Developing Economy). SAGE Open, 12(1), 21582440221078289. DOI: https://doi.org/10.1177/21582440221078289
Chan, A., Sekarsari, A., & Alexandri, B. (2019). Green Marketing: A Study of Consumers' Buying Behavior in Relation to Green Products in Indonesia. Review of Integrative Business and Economics Research, 8, 199-211.
Chan, S. K., Quoquab, F., & Basiruddin, R. (2023). The Influence of Environmental Factors on Ecological Beliefs and Ecological Behaviour of Energy-Efficient Appliance Purchase.
D’Souza, C., Taghian, M., Lamb, P., & Peretiatko, R. (2007). Green decisions: demographics and consumer understanding of environmental labels. International journal of consumer studies, 31(4), 371-376. DOI: https://doi.org/10.1111/j.1470-6431.2006.00567.x
Dutta, B., Chen, C. C., & Peng, M. H. (2022). Inferring Critical Factors Predicting Consumers ‘sustainable Green Purchase Behaviour from The Perspective of Developing Nation. Trames: A Journal of the Humanities & Social Sciences, 26(1). DOI: https://doi.org/10.3176/tr.2022.1.05
Gandhe, R. (2019). Role of psycho social factors in determining energy conservation behaviour (Doctoral Thesis). Pandit Deendayal Petroleum University, India.
Hossain, I., Nekmahmud, M., & Fekete-Farkas, M. (2022). How do environmental knowledge, eco-label knowledge, and green trust impact consumers’ pro-environmental behaviour for energy-efficient household appliances? Sustainability, 14(11), 6513. DOI: https://doi.org/10.3390/su14116513
Hua, L., & Wang, S. (2019). Antecedents of consumers’ intention to purchase energy-efficient appliances: An empirical study based on the technology acceptance model and theory of planned behavior. Sustainability, 11(10), 2994. DOI: https://doi.org/10.3390/su11102994
Joshi, G. (2020). Analyzing the Factors That Inhibit the Consumers in Pune towards Purchasing Environmentally Friendly White Goods (Doctoral Thesis). Symbiosis International University, Pune, India.
Kamalakannan, D., Mariappan, V., Narayanan, V., & Ramanathan, N. S. (2016, December). Energy efficient appliances in a residential building. International conference on sustainable green buildings and communities (SGBC) (pp. 1-6). IEEE. DOI: https://doi.org/10.1109/SGBC.2016.7936060
Kennedy, J. J., & Bush, A. J. (1985). An introduction to the design and analysis of experiments in behavioral research. University Press of America.
Khor, K. K., & Mah, W. L. (2020). Determinants of consumers’ willingness to pay for green products: the moderating role of price. SSRG Int. J. Econ. Manage. Stud, 7, 45-52. DOI: https://doi.org/10.14445/23939125/IJEMS-V7I6P107
Lawrence, S., & Tyagi, P. (2022). Extensive Research on Understanding the Importance of Green Consumerism in India-The need of the Hour-Evolution of buying behaviour and changing trends. Global Journal of Management and Sustainability (MAS)[ISSN: 2583-4460], 1(2). DOI: https://doi.org/10.58260/j.mas.2202.0110
Li, G., Li, W., Jin, Z., & Wang, Z. (2019). Influence of environmental concern and knowledge on households’ willingness to purchase energy-efficient appliances: A case study in Shanxi, China. Sustainability, 11(4), 1073. DOI: https://doi.org/10.3390/su11041073
Maichum, K., Parichatnon, S., & Peng, K. C. (2016). Application of the extended theory of planned behavior model to investigate purchase intention of green products among Thai consumers. Sustainability, 8(10), 1077. DOI: https://doi.org/10.3390/su8101077
Malhotra, N. K., Patil, A., & Kim, S. S. (2007). Bias breakdown. Marketing Research, 19(1). DOI: https://doi.org/10.1108/S1548-6435(2007)0000003004
Nie, H., Kemp, R., & Fan, Y. (2023). Investigating the adoption of energy-saving measures in residential sector: The contribution to carbon neutrality of China and Europe. Resources, Conservation and Recycling, 190, 106791. DOI: https://doi.org/10.1016/j.resconrec.2022.106791
Nordlund, A. M., & Garvill, J. (2002). Value structures behind proenvironmental behavior. Environment and Behavior, 34(6), 740-756. DOI: https://doi.org/10.1177/001391602237244
Shafaat, A., & Sultan A. (2012). Green marketing. Excel International Journal of Multidisciplinary Management Studies, 2(5), 184-195.
Shah, R., & Pillai, P. (2012). Consumer’s environmental concern & its influence on their purchase intention: SEM approach. International journal of Management, 2(1), 24-31.
Shukla, P. (2021). The role of green marketing in energy conservation in the domestic sector. International Journal of Energy Economics and Policy.
Tian, Z., Sun, X., Wang, J., Su, W., & Li, G. (2022). Factors Affecting Green Purchase Intention: A Perspective of Ethical Decision Making. International Journal of Environmental Research and Public Health, 19(18), 11151. DOI: https://doi.org/10.3390/ijerph191811151
Tran, K., Nguyen, T., Tran, Y., Nguyen, A., Luu, K., & Nguyen, Y. (2022). Eco-friendly fashion among generation Z: Mixed-methods study on price value image, customer fulfilment, and pro-environmental behaviour. Plos one, 17(8), e0272789. DOI: https://doi.org/10.1371/journal.pone.0272789
Varah, F., Mahongnao, M., Pani, B., & Khamrang, S. (2021). Exploring young consumers’ intention toward green products: applying an extended theory of planned behaviour. Environment, Development and Sustainability, 23, 9181-9195. DOI: https://doi.org/10.1007/s10668-020-01018-z
Wang, Z., Wang, X., & Guo, D. (2017). Policy implications of the purchasing intentions towards energy-efficient appliances among China’s urban residents: Do subsidies work? Energy Policy, 102, 430–439 DOI: https://doi.org/10.1016/j.enpol.2016.12.049
Waris, I., & Hameed, I. (2020). Promoting environmentally sustainable consumption behaviour: an empirical evaluation of purchase intention of energy-efficient appliances. Energy Efficiency, 13(8), 1653-1664. DOI: https://doi.org/10.1007/s12053-020-09901-4
Webster Jr, F. E. (1975). Determining the characteristics of the socially conscious consumer. Journal of consumer research, 2(3), 188-196. DOI: https://doi.org/10.1086/208631
Xin, Y., & Long, D. (2023). Linking eco-label knowledge and sustainable consumption of renewable energy: A roadmap towards green revolution. Renewable Energy, 207, 531-538. DOI: https://doi.org/10.1016/j.renene.2023.02.102
Yadav, I. S., Singh, R. K., & Dhanawade, S. S. (2021). Critical Analysis of Green Marketing: With Reference to Eastern India. Ilkogretim Online, 20(6), 3171-3181.
Yadav, R., & Pathak, G. S. (2016). Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739. DOI: https://doi.org/10.1016/j.jclepro.2016.06.120
Zhang, Y., & Song, B. (2023). Does energy-efficiency label affect appliance price? Empirical analysis of the new national standard air conditioners in China. Energy, 269, 126847. DOI: https://doi.org/10.1016/j.energy.2023.126847
Zhou, F., Si, D., & Tiwari, S. (2023). Understanding the Green Procurement Behavior of Household Appliance Manufacturing Industry: An Empirical Study of the Enablers. Journal of Environmental and Public Health, 2023. DOI: https://doi.org/10.1155/2023/9719019
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Ms. Heer Shah, Dr. Vilas Chauhan
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
