A STUDY ON CONSUMER PERCEPTION TOWARDS THE INSURANCE PRODUCTS
DOI:
https://doi.org/10.29121/shodhkosh.v5.i6.2024.3022Keywords:
Consumer Perception, Insurance, DemographicsAbstract [English]
Given the growing significance of insurance coverage in today's world, it is critical to investigate how consumers see these products. The goal of this study is to examine the numerous features that touch customers' perceptions of insurance products and their purchasing decisions. This research studies the reviews and comments from customers as well as demographic information like age, gender, income, and education. The study also looks at how customers' opinions towards insurance products are influenced by outside variables such as product knowledge, social and economic contextual variables, and promotional actions. Insurance companies may make necessary adjustments to their marketing and product offerings based on the study's findings to better understand the factors driving consumer behavior.
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Copyright (c) 2024 Dr. Abha Kaneria, Dr. Ganesh Pandit Pathak, Dr. Prerna Sharma, Rohit Gaware
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