A STUDY ON RURAL CUSTOMER ATTITUDE ON DIGITAL MARKETING

Abstract [English]

Right now, the world is moving more and more towards the digital world. The internet is a universal resource. We currently live in a digital age. One of the newest technologies in the IT and marketing fields is digital marketing. Businesses from all over the world are now aware of the importance of marketing and need to change the way they approach people. The reach of marketing has increased with the introduction of Digital marketing. The field of digital marketing has seen tremendous change in recent years, and rural customers are now a crucial market for companies. Traditionally, rural communities were thought to be less involved with digital technologies than metropolitan ones. Businesses looking to create successful strategies must comprehend how rural customers feel about digital marketing. With this knowledge, marketers may take advantage of the special opportunities found in rural markets while overcoming obstacles like low digital literacy and connectivity problems. Examining rural customer attitude of digital marketing in kaniyakumari district, in this context helps marketers looking to reach Indian rural people and understand the potential, difficulties, and trends of the future.