TRANSFORMATIVE EFFECTS OF DIGITALIZATION ON POSTAL SAVING SCHEMES IN A POST-DEMONETIZATION ERA

Prannay Chhibber; Mohd Arsalan Ahmed

doi:10.29121/shodhkosh.v5.i6.2024.2796

TRANSFORMATIVE EFFECTS OF DIGITALIZATION ON POSTAL SAVING SCHEMES IN A POST-DEMONETIZATION ERA

Authors

Prannay Chhibber Department of Commerce, Mangalayatan University, Beswan, Aligarh, UP, India
Dr. Mohd Arsalan Ahmed Assistant Professor, IBMC, Mangalayatan University, Beswan, Aligarh, UP, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.2796

Keywords:

Demonetization, Digitalization, Postal Saving Schemes

Abstract [English]

This study investigates the transformative effects of digitalization on postal saving schemes in the aftermath of demonetization. Analyzing Likert-scale responses from 230 users, the research identifies nuanced user perceptions across five key aspects: user-friendliness, security measures, confidence in digital platforms, belief in additional digital features, and trust in technological adaptability. The findings highlight opportunities for improvement, emphasizing the importance of user-centric enhancements, robust security measures, and transparent communication to foster trust in a digitally-driven financial landscape. The study contributes a roadmap for optimizing digital strategies within postal saving schemes, navigating the balance between historical roots and technological advancements in a post-demonetization era.

References

Chakrabarty, S., & Kumar, A. (2020). "Impact of digitalization on financial inclusion in India: A case study of postal savings accounts." Journal of Financial Inclusion and Development, 8(2), 150-164.

Das, S., & Ghosh, P. (2019). "Post-demonetization scenario: A study on the impact of digitalization on the usage of postal saving schemes in rural India." Journal of Rural Development and Panchayati Raj, 16(2), 17-28.

Kumari, S., & Kumar, A. (2021). "Digital transformation of postal services in India: Opportunities and challenges." Journal of Public Administration and Policy Research, 13(1), 107-122.

Mishra, A., & Singh, R. (2017). "Post-demonetization India: A study on the shift towards digital payments and its impact on postal saving schemes." International Journal of Social Sciences and Management, 8(2), 152-160.

Narayan, R., & Prasad, A. (2020). "Financial inclusion in India: The role of postal services in the post-demonetization era." Journal of Financial Transformation, 44(4), 23-38

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Published

2024-06-30

How to Cite

Chhibber, P., & Ahmed, M. A. (2024). TRANSFORMATIVE EFFECTS OF DIGITALIZATION ON POSTAL SAVING SCHEMES IN A POST-DEMONETIZATION ERA. ShodhKosh: Journal of Visual and Performing Arts, 5(6), 2056–2059. https://doi.org/10.29121/shodhkosh.v5.i6.2024.2796

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Issue

Vol. 5 No. 6 (2024): Volume 5 Issue 6 June - 2024

Section

Articles

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