RURAL MARKETING STRATEGIES FOR PROMOTING CONSUMERS PRODUCTS IN MANIPUR
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1.2024.2673Keywords:
Economic Development, Growing Market, Rural Marketing, Advertising and Public Relations, 4P’s of MarketingAbstract [English]
Rural marketing is a process of economic development in which products are exchanging from rural to urban and urban to rural markets for consumers satisfaction. It is a growing market with lots of opportunities to the marketers due to its large number of populations. Rural marketing refers activities which are taken by the marketers to the rural consumers to encourage them to convert from purchasing power to effective demand for goods and services in rural market. Mostly marketing is the combined form of selling, advertising and public relations, but rural marketing is different from other type of marketing due to consumer buying behaviour. The present study is based on 4P’s of marketing strategy in rural market is adopted. The required data are collected from two districts namely Imphal West and Inmphal East with 160 respondents. The study applied statistic methods such as tables, percentage, ANOVA and t-test for the authentic result and to solve the hypothesis of the study.
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