FEATURES INVOLVED IN MARKETING THE “PEN” DIGITALLY

V Sai Prasanth; Mogalapalle V Kathik; P Vishnu Vardhan; Ravupalli Prasanna Kumar; Galla Venkataswamy

doi:10.29121/shodhkosh.v5.i7.2024.2572

Authors

Dr V Sai Prasanth Associate Professor, Department of MBA, Srinivasa Institute of Management Studies, Visakhapatnam, Andhra Pradesh, India
Mogalapalle V Kathik Assistant Professor, Department of MBA, Srinivasa Institute of Management Studies, Visakhapatnam, Andhra Pradesh, India
P Vishnu Vardhan Assistant Professor, Department of MBA, IIAM B-School, Visakhapatnam, Andhra Pradesh, India
Ravupalli Prasanna Kumar Student PGDM, Department of MBA, CMT B-School, Visakhapatnam, Andhra Pradesh, India
Galla Venkataswamy Assistant Professor, Department of Computer Science and Engineering, Raghu Engineering College (A), Dakamarri, Vijayanagaram, Andhra Pradesh, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i7.2024.2572

Keywords:

Digital Marketing Strategies, Online Promotion, Targeted Advertising, Social Media Marketing, Search Engine Optimization (SEO), Influencer Partnerships

Abstract [English]

This study examines the digital marketing strategies and features involved in effectively promoting the “PEN” to online consumers. Key features include targeted social media advertising, search engine optimization (SEO), and influencer partnerships, all of which contribute to increasing visibility and engagement for this simple yet essential product. Personalization techniques allow brands to tailor messaging to specific audiences, while e-commerce integration facilitates a seamless path from discovery to purchase. Additionally, user-generated content and reviews build trust and authenticity, enhancing the pen's appeal. By leveraging data analytics, brands can monitor trends, optimize campaigns, and measure customer response in real-time, ultimately refining strategies to boost conversions and brand loyalty in a competitive digital market.

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