EVALUATING THE SOCIAL AND ECONOMIC IMPACT OF ABHA PROJECT UNDER TATA POWER DDL’S CSR INITIATIVES
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1.2024.2325Keywords:
ABHA Project, Social Impact, Economic Development, CSR, Tata Power DDL, Ethnographic Study, Community EmpowermentAbstract [English]
This research assesses the social and economic effects of the ABHA Project; a CSR intervention by Tata Power DDL targeting vulnerable groups in North and West Delhi. It is expected to include services for the development of deprived communities, which for them mean they will address healthcare, education, and employment services. The method used in the study was ethnographic which included direct observation, surveys, and interviews. The study examines the social, economic and community impact of the project towards empowering the society and enhancing the economic status of the society. According to the data collected, the living standards of the beneficiaries were significantly improved, education, and income sources were enhanced. Nevertheless, some issues concerning distribution of the resources and the sustainability of the programs were raised. Patterns were found with the help of affinity diagrams in order to evaluate the advantages and disadvantages of participants. Based on the findings of this research, the following recommendations are made for Tata Power’s future CSR practices, especially for the expansion of the ABHA project to ensure the delivery of maximum social and economic impact.
References
Abdelatti, H., Elhadary, Y., & Babiker, A. A. (2017). Nature and trend of urban growth in Saudi Arabia: the case of Al-Ahsa province–eastern region. Resources and Environment, 7(3), 69-80.
Aboneama, W. A. (2018). Applying sustainable development in architecture, planning and infra-structure of Abha to be the first eco-city in the Middle East. European Journal of Sustainable Development, 7(4), 289-289. DOI: https://doi.org/10.14207/ejsd.2018.v7n4p289
Addas, A. (2020). Enhanced public open spaces planning in Saudi Arabia to meet national transformation program goals. Current Urban Studies, 8(02), 184. DOI: https://doi.org/10.4236/cus.2020.82010
Al-Maliki, S. Q. A. K., & Al-Ghobiri, M. A. (2019). The investment opportunities for building smartphone applications for tourist cities in Saudi Arabia: The case of Abha City. In Expert Systems in Finance (pp. 112-126). Routledge. DOI: https://doi.org/10.4324/9780429024061-8
Alqahtani, R. T. (2012). Social Change and Women's Work across Three Generations in Abha, Saudi Arabia. University of Surrey (United Kingdom).
Al-Rimmawi, H., & Surinder, B. (2007). Government's Role in Saudi Arabian Village Development: The Case of Al-Yazeed.
Asiri, E. J., Dawria, A., Narapureddy, B. R., Reddy, L. K. V., Zahrani, Y., Mugaiahgari, B. K. M., & Altijani, A. A. G. (2023). Psychological Impacts of COVID-19 and Its Associated Factors Among People Living in Abha City, Saudi Arabia. DOI: https://doi.org/10.20944/preprints202306.0435.v1
Bindajam, A. A., & Mallick, J. (2020). Impact of the spatial configuration of streets networks on urban growth: A case study of Abha City, Saudi Arabia. Sustainability, 12(5), 1856. DOI: https://doi.org/10.3390/su12051856
Chaudhuri, B. R., George, P., Mattoo, N., & Shah, J. (2022). Tata Power CSR: The Paradigm Shift for Sustainability. SAGE Publications: SAGE Business Cases Originals. DOI: https://doi.org/10.4135/9781529795257
Dhir, S., Sushil, Dhir, S., & Sushil. (2019). Tata Power. Cases in Strategic Management: A Flexibility Perspective, 249-260. DOI: https://doi.org/10.1007/978-981-13-7064-9_15
Mallick, J., Almesfer, M. K., Alsubih, M., Ahmed, M., & Ben Kahla, N. (2022). Estimating Carbon Stocks and Sequestration with Their Valuation under a Changing Land Use Scenario: A Multi-Temporal Research in Abha City, Saudi Arabia. Frontiers in Ecology and Evolution, 10, 905799. DOI: https://doi.org/10.3389/fevo.2022.905799
Mathur, A. (2018). Illiteracy & population growth-A study of Kerala & Bihar. JIMS8M: The Journal of Indian Management & Strategy, 23(2), 35-43. DOI: https://doi.org/10.5958/0973-9343.2018.00014.5
Saleh, M. A. E. (2000). The grassroots of planning in insular contexts: Alckas village in the highlands of southwestern Saudi Arabia. Building and Environment, 35(3), 257-272. DOI: https://doi.org/10.1016/S0360-1323(99)00006-2
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Dr. Vikramendra Kumar
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
