A STUDY ON ATTITUDE OF CUSTOMERS TOWARDS ARTIFICIAL INTELLIGENCE IN BANKING IN TIRUNELVELI DISTRICT

S. Muthu Krishnammal; U. Jothimani; K. Arunachala Perumal

doi:10.29121/shodhkosh.v5.i1.2024.2282

A STUDY ON ATTITUDE OF CUSTOMERS TOWARDS ARTIFICIAL INTELLIGENCE IN BANKING IN TIRUNELVELI DISTRICT

Authors

Dr. S. Muthu Krishnammal Assistant Professor, PG & Research Centre for Commerce, Thiruvalluvar College –Papanasam, Tirunelveli, Affiliated to Manonmaniam Sundaranar University, Tirunelveli, TamilNadu India.
DR. U. Jothimani Assistant Professor, PG & Research Centre for Commerce, Thiruvalluvar College –Papanasam, Tirunelveli, Affiliated to Manonmaniam Sundaranar University, Tirunelveli, TamilNadu India.
Dr. K. Arunachala Perumal Assistant Professor, Department of Commerce, Sadakathullah Appa College (Autonomous) Rahamath Nagar, Tirunelveli – 627011, Affiliated to Manonmaniam Sundaranar University, Tirunelveli, TamilNadu India.

DOI:

https://doi.org/10.29121/shodhkosh.v5.i1.2024.2282

Keywords:

Artificial Intelligence, Technologies, Banking, Customer Service, Customer Perceptions, Banking Efficiency, Convenience

Abstract [English]

With Artificial Intelligence technologies increasingly integrated into various banking functions such as customer service, fraud detection, and personalized financial planning, understanding customer perceptions becomes critical for effective implementation. Through a survey of 50 respondents, this research explores customer awareness, trust, and concerns regarding AI in banking. The findings indicate a generally positive attitude towards AI, with respondents appreciating its potential for improving banking efficiency and convenience. However, concerns about data privacy and the ethical implications of AI remain significant. The study concludes that while customers are receptive to AI, banks must address concerns through transparent practices and robust data security measures to build trust and ensure broader acceptance.

References

Geetha, A (2021), ‘A Study on Artificial Intelligence in Banking and Financial Services’, International Journal of Creative and Research Thoughts, Vol. 9 (9), pp. 110-114.

Krutika Sawant, Harshvardhan Soni, ParthrajMaharaul and Saurabh Agarwal (2023), ‘A Study of AI in Banking System’, Korea Review of International Studies, Vol. 16 (06), pp. 36-48

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Published

2024-01-31

How to Cite

Krishnammal, S. M., U. Jothimani, & Perumal, K. A. (2024). A STUDY ON ATTITUDE OF CUSTOMERS TOWARDS ARTIFICIAL INTELLIGENCE IN BANKING IN TIRUNELVELI DISTRICT. ShodhKosh: Journal of Visual and Performing Arts, 5(1), 835–838. https://doi.org/10.29121/shodhkosh.v5.i1.2024.2282

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Issue

Vol. 5 No. 1 (2024): Volume 5 Issue 1 January - 2024

Section

Articles

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