SATISFACTION OF TOURISTS TOWARDS SERVICES RENDERED BY TAMIL NADU TOURISM DEVELOPMENT CORPORATION (TTDC) WITH SPECIAL REFERENCE TO DHARMAPURI DISTRICT

Abstract [English]

The service sectors are proving the vital strength behind the economic development of the country. The tourism sector was classified to be service sector which provides relaxation and peace of mind to the visitors. The sector was primarily focusing on the basis of crowd management has later on spread its aims on maintenance of places, promotional strategies and various infrastructural development around the tourism destination sites. The state and central government are taking various promotional steps to enhance flow of tourists. The various measures are adopted to brand the tourism places based on the states and endowments at the places. The problems lie in the context of whether these will have any impact on the flow of tourists. The tourism plays a significant role in the economic development and standard of living of the people among the destination sites. The study focused on the objectives of identifying the various factors those is influencing the people on satisfaction level towards the marketing of tourist service by TTDC. The research methodology of the study reveals the nature of the study is empirical which is based on primary data and it is collected based on the structured interview schedule. The population frame of the study involves the tourists who are visiting various tourism places of Dharmapuri.The analysis and interpretation reveal that the major factors influencing satisfaction level are cost incurred for the trip, variety of spots in trips and Hygienic Assets across trips. The conclusion of the study explains the existing satisfaction level strongly influence the tourist mind for revisiting the place.