A STUDY ONETHNOCENTRIC ATTITUDE OF SOJOURNER WHILE IN THE HOST COUNTRY AND HOME COUNTRY
DOI:
https://doi.org/10.29121/shodhkosh.v5.i6.2024.2142Keywords:
Ethnocentrism, Sojourner, International Perspective, BehaviorAbstract [English]
In this study, the researcher examines the state of consumer ethnocentrism of non-immigrants in India. The spotlight of this study is to find out the consumers' ethnocentric tendencies, especially among those foreign students who reside in India during the research study time.To collect primary data from the respondent questionnaires were used. For the betterment of education every academic year India acquires many students from different nations. When purchasing any goods in India, what will their priority will be? With the view to find the answer to this question, the researcher develops this study.Due to LPG we the consumers are enjoying goods from various countries. Foreign goods are available in the Indian market. Ethnocentrism means providing priority to the ethno goods i.e., own nation goods. This research will enlighten the fact whether foreign students are ethnocentric or not in their host country.
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