PARENTAL INFLUENCE ON CHILDREN'S FAST-FOOD CHOICES: A STUDY OF FAMILY DECISION-MAKING

Rakshit Lakra; Priyanka Singh

doi:10.29121/shodhkosh.v5.i6.2024.2140

Authors

Rakshit Lakra Ph. D Scholar, Faculty of Management Studies, Manav Rachna International Institute of Research and Studies, Faridabad
Dr. Priyanka Singh Faculty of Management Studies, Manav Rachna International Institute of Research and Studies, Faridabad

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.2140

Keywords:

Parental Influence, Family Decision-Making, Fast Food Choices, Children’s Nutrition, Health Behavior

Abstract [English]

Concerns about obesity and lifestyle diseases have increased as children eat more fast food. Parents influence children's eating patterns, especially fast-food selections. This study explores family decision-making processes to determine parental influence on children's fast-food habits. We surveyed 5–15-year-old families to determine how parental supervision, socioeconomic conditions, and family dynamics affect children's diets. Data were collected using structured questionnaires and analysed using descriptive and inferential statistics in this quantitative study. While parental influence is significant, children's preferences and external effects like peer pressure and marketing can influence fast food choices. The study found that parental supervision and public health programs can help kids eat healthier. Parents, schools, and legislators are advised to help youngsters make healthier eating choices.

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