IMPACT OF GREEN INNOVATION (GI) PERFORMANCE ON COMPETITIVE ADVANTAGE OF FIRMS IN INDIA
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1.2024.2139Keywords:
Green Innovation (GI), Competitive Advantage, Sustainability, Indian Firms, Environmental Regulations, Resource Efficiency and Corporate Social Responsibility (CSR)Abstract [English]
Green Innovation (GI) is increasingly recognized as a critical factor in enhancing the competitive advantage of firms globally, and this trend is evident in India as well. This article explores how the performance of Green Innovation contributes to a firm’s competitive edge in the Indian context. Key drivers such as regulatory compliance, market demand, cost-reduction opportunities, and corporate social responsibility (CSR) mandates are examined. The article highlights various GI performance metrics, including resource efficiency and green product development, and discusses how these can translate into competitive advantages such as brand reputation, differentiation, cost leadership, and access to new markets. Case studies of Indian companies like Tata Motors, ITC Limited, and Mahindra & Mahindra demonstrate the real-world impact of GI on business success. Finally, the challenges that firms face in implementing Green Innovation, including high initial costs and supply chain constraints, are considered.
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Copyright (c) 2024 Dr. R Paulmoni, Manonmani C, N. Kavitha, Dr. Poonam, Dr. P. Dhanasekaran, Mohit
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