THE STRATEGIC ROLE OF VISUAL AND PERFORMING ARTS AS INSTRUMENTS OF INDIA’S SOFT POWER IN INTERNATIONAL POLITICS

Ramesh Chandra; Manasi  Sinha

doi:10.29121/shodhkosh.v4.i2.2023.2117

Authors

Ramesh Chandra Assistant Professor, Department of Political Science, Galgotias University, Noida, U.P., India https://orcid.org/0000-0003-3548-3543
Dr. Manasi Sinha Associate Professor, Department of Political Science, Galgotias University, Noida, U.P., India

DOI:

https://doi.org/10.29121/shodhkosh.v4.i2.2023.2117

Keywords:

Soft Power, Cultural Diplomacy, India’s Visual Arts, India’s Performing Arts, International Politics, Bollywood, Foreign Policy

Abstract [English]

The idea of soft power has become increasingly popular in the field of international relations, where cultural diplomacy is essential to influencing how the global community looks a country. India, with its vast and diverse cultural heritage, has strategically employed its visual and performing arts as critical instruments of soft power. From Bollywood films and classical dance forms like Bharatanatyam and Kathak to its traditional music and fine arts, India has utilized these art forms to project influence on the global stage. This research paper explores how these various artistic expressions not only serve as tools of India’s soft power but also foster diplomatic relationships, enhance bilateral ties, and build a positive international image. Additionally, the paper analyzes the historical roots of these cultural forms, their evolution over time, and their continued relevance in contemporary global diplomacy. By assessing case studies of India’s use of art and culture in fostering international partnerships and elevating its status in global governance, the study sheds light on how the arts contribute to India's foreign policy goals and solidify its presence in the complex realm of international politics.

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