A STUDY ON THE IMPACT OF FINANCIAL ASSISTANCE PROGRAMS FOR WOMEN ENTREPRENEURS WITH REFERENCE TO COIMBATORE DISTRICT

Abstract [English]

This study investigates the impact of financial assistance programs on women entrepreneurs in Coimbatore District, focusing on how these initiatives contribute to business sustainability. Despite potential contributions to the local economy, women entrepreneurs often encounter barriers in accessing financial resources, which can hinder their business growth. This disparity and the efficacy of business training programs, which remain underexplored, define the scope of this study. The research objectives include examining the influence of awareness and accessibility of financial assistance on business sustainability, and assessing the contribution of business training programs to the success of women-led enterprises. A descriptive research design was employed, utilizing convenience sampling to select 121 women entrepreneurs as participants. Data were collected through structured questionnaires, aiming to capture detailed insights into various financial assistance programs and their effectiveness. The study utilized descriptive statistics, factor analysis, and multiple linear regression analysis to analyze the data. Findings reveal that government grants and loans are the most recognized forms of financial assistance, with high awareness scores. Business training programs, especially those enhancing accessibility and practical skills, are also highly rated, indicating their pivotal role in business sustainability.