IMPACT ON CYBER SHOPPING DURING COVID-19 PANDEMIC

C. S. Goldie Sheila Jesolit; Chithra James

doi:10.29121/shodhkosh.v5.i6.2024.1949

Authors

C. S. Goldie Sheila Jesolit Research Scholar (Reg. No: 21113281012001), Department of Commerce, Women’s Christian College, Nagercoil - 629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli - 627012) Tamil Nadu, India
Dr. Chithra James Assistant Professor, Department of Commerce, Women’s Christian College, Nagercoil - 629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli - 627012) Tamil Nadu, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.1949

Keywords:

Cyber Shopping, COVID-19, Goods, Business-to-Consumer

Abstract [English]

In the pandemic situation around the world caused by COVID-19, cyber shopping plays a crucial role in a customer’s life. Cyber shopping is developing and growing due to the increasing usage of technology such as smartphones and the internet. Cyber shopping allows the customers to stay at home and make purchases. It is vital as social distancing is not always maintained when one leaves their house to purchase goods. The objective of this paper is to analyze the impact COVID-19 has on cyber shopping purchases. It also includes recognizing the factors that have influenced the buying patterns during COVID-19. For this research, data collection is from secondary data. In this research, the data collection method is multiple sources. The study conveys that cyber shopping is growing due to COVID-19. The majority of the customers used cyber shopping to purchase clothes and electronics. Customers are giving priority to safety. The concern that the customers have is sharing their personal information on cyber websites. Supply chain management during COVID-19 lockdowns faced issues. Availability of raw material and transportation delays were the crucial cause of issues in supply chain management during the COVID-19 pandemic. During December 2021, Amazon had the highest number of traffic when compared with the previous year.

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