DATA ANALYTICS IN COMMERCE: LEVERAGING INSIGHTS FOR GROWTH

Amarjit R Deshmukh; Yashwant Kumar; Rohtash Kumar; Pooja Sharma

doi:10.29121/shodhkosh.v5.i7.2024.1839

Authors

Dr. Amarjit R Deshmukh Associate Professor, Bharati Vidyapeeth (Deemed to be University), Institute of Management and Research, New Delhi, India
Yashwant Kumar Assistant Professor, Bharati Vidyapeeth (Deemed to be University), Institute of Management and Research, New Delhi, India
Dr. Rohtash Kumar Associate Professor, New Delhi Institute of Management, (NDIM), GGSIPU, New Delhi, India
Dr. Pooja Sharma Associate Professor, Gitarattan International Business School, GGSIPU, New Delhi, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i7.2024.1839

Keywords:

Data Analytics, Business Growth Predictive Analytics, Operational Efficiency, Customer Insights, Data-Driven Decision Making

Abstract [English]

In the rapidly evolving field of commerce, data analytics has emerged as a transformative tool for driving growth and competitive advantage. This paper explores the role of data analytics in commerce, emphasizing how businesses leverage insights to make informed decisions, enhance operational efficiency, and stimulate growth. By integrating data-driven strategies, companies can uncover valuable patterns and trends that inform product development, marketing strategies, and customer engagement initiatives. The paper examines various data analytics techniques, including descriptive, diagnostic, predictive, and prescriptive analytics, and their applications in different commercial contexts. Additionally, it highlights case studies of organizations that have successfully implemented data analytics to achieve significant business outcomes. The discussion extends to the challenges of integrating data analytics into business operations, such as data quality, privacy concerns, and the need for skilled personnel. By addressing these challenges and showcasing best practices, the paper provides a comprehensive understanding of how data analytics can be effectively harnessed to drive commerce growth and innovation.

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