INSIGHTS INTO EXPANSION: A SWOT ANALYSIS & NEED ASSESSMENT OF TAPIOCA MICRO FOOD PROCESSING INDUSTRIES IN SALEM DISTRICT, TAMIL NADU

Venkatesa Palanichamy Narasimma Bharathi; Kalpana Muthuswamy; Balakrishnan Natarajan; Balamurugan Vasudevan; Suresh Appavu; Rajavel Marimuthu; Dhivya Rajaram

doi:10.29121/shodhkosh.v5.i6.2024.1760

Authors

Venkatesa Palanichamy Narasimma Bharathi Dean (Agriculture), Tamil Nadu Agricultural University, Coimbatore, India
Kalpana Muthuswamy Professor, Computer Science, Office of the Dean (Agriculture), Tamil Nadu Agricultural University, Coimbatore, India
Balakrishnan Natarajan Teaching Assistant, Office of the Dean (Agriculture), Tamil Nadu Agricultural University, Coimbatore, India
Balamurugan Vasudevan Research Scholar, Office of the Dean (Agriculture), Tamil Nadu Agricultural University, Coimbatore, India
Suresh Appavu Research Scholar, Office of the Dean (Agriculture), Tamil Nadu Agricultural University, Coimbatore, India
Rajavel Marimuthu Associate Professor (Crop Physiology), Office of the Public Relations, Tamil Nadu Agricultural University, Coimbatore, India
Dhivya Rajaram Assistant Professor, Department of Business Administration, PSGR Krishnammal College for Women, Coimbatore, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.1760

Keywords:

Tapioca, Micro Industries, Processing, SWOT Analysis, Need Assessment

Abstract [English]

Tapioca is a significant crop in Tamil Nadu, India, with Namakkal, Salem, and Kallakurichi being the top producers, with Salem District contributing 13.36%. Micro processing industries play a pivotal role in the economic advancement of Tamil Nadu, significantly contributing to the generation of employment opportunities, revenue, and general economic growth. While the industry study revealed strengthen like naturally formed clusters, successful marketing efforts, and easy access to financial institutions and new technologies, there are also weaknesses like challenges with raw material availability, declining cultivation rates, and environmental concerns. Opportunities for growth include increasing sago consumption, developing value-added products, effective branding strategies, and exploring potential by-products. Threats include competition from new products and imports, high customer expectations, and the use of maize starch as a substitute. Challenges in the industry include the need for harvesting machinery on agricultural farms and processing equipment in sago industries, as well as limited access to institutional finance. Increasing marketing efforts to expand the market for sago and starch products in India, particularly in Tamil Nadu could be beneficial.

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