REDEFINING MARKETING 5.0 IN THE DIGITAL ECONOMY

Joe Cajetan Lopez

doi:10.29121/shodhkosh.v5.i6.2024.1649

Authors

Dr. Joe Cajetan Lopez PhD Guide SIOM Research Center, Vadgaon (Bk), Pune, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.1649

Keywords:

Marketing 5.0, NLP, Digital Economy, Artificial Intelligence (AI), Internet of Things (IoT)

Abstract [English]

Any firm has to focus on promotional activities, which aim to provide worth by pulling clients and influencing them to become buyers. A famous comment from Steve Jobs sums up the value of advertising: “Clients don’t know exactly what they want before we supply them.” Technological advancement has affected advertising’s progress, turning it crucial to the continued success of any firm shortly. This essay examines the development of advertising and offers an effective business within the framework of the 5.0 marketing strategy. The study emphasizes how a business might keep growing even amid a global epidemic by keeping to marketing patterns. The research is carried out using a variety of techniques, to attention to online marketing in digitalized finance.

References

Challa A and Anute N (2021) The Effectiveness of Instagram Content Marketing on Brand Building of a Company, Journal of Sales, Service and Marketing Research e-ISSN: 2582-7804 Volume-2, Issue-2 (2021), page no. 1-7 DOI: https://doi.org/10.46610/JSSMR.2021.v02i02.001

Bakator, M., Vukoja, M. and Manestar, D., 2023. Achieving competitiveness with marketing 5.0 in new business conditions. UTMS Journal of Economics, 14(1), pp.63-73.

Cillo, V., Gregori, G.L., Daniele, L.M., Caputo, F. and Bitbol-Saba, N., 2022. Rethinking companies’ culture through knowledge management lens during Industry 5.0 transition. Journal of Knowledge Management, 26(10), pp.2485-2498. DOI: https://doi.org/10.1108/JKM-09-2021-0718

Gazzola, P., Grechi, D., Papagiannis, F. and Marrapodi, C., 2021. The sharing economy in a digital society: Youth consumer behavior in Italy. Kybernetes, 50(1), pp.147-164. DOI: https://doi.org/10.1108/K-12-2019-0796

Ghelani, D. and Hua, T.K., 2022. Conceptual framework of Web 3.0 and impact on marketing, artificial intelligence, and blockchain. International Journal of Information and Communication Sciences, 7(1), p.10. DOI: https://doi.org/10.11648/j.ijics.20220701.12

Haleem, A., Javaid, M., Qadri, M.A., Singh, R.P. and Suman, R., 2022. Artificial intelligence (AI) applications for marketing: A literature-based study. International Journal of Intelligent Networks, 3, pp.119-132. DOI: https://doi.org/10.1016/j.ijin.2022.08.005

Kirchner, S. and Schüßler, E., 2020. Regulating the sharing economy: a field perspective. In Theorizing the sharing economy: Variety and trajectories of new forms of organizing (pp. 215-236). Emerald Publishing Limited. DOI: https://doi.org/10.1108/S0733-558X20200000066010

Mehmet, B.A.Ş., TARAKÇI, İ.E. and ASLAN, R. eds., 2023. The Essentials of Today's Marketing-3. Efe Akademi Yayınları.

Pascucci, F., Savelli, E. and Gistri, G., 2023. How digital technologies reshape marketing: evidence from a qualitative investigation. Italian Journal of Marketing, 2023(1), pp.27-58. DOI: https://doi.org/10.1007/s43039-023-00063-6

Si, S., Hall, J., Suddaby, R., Ahlstrom, D. and Wei, J., 2023. Technology, entrepreneurship, innovation and social change in digital economics. Technovation, 119, p.102484. DOI: https://doi.org/10.1016/j.technovation.2022.102484

Weinstein, A., 2020. Creating superior customer value in the now economy. Journal of Creating Value, 6(1), pp.20-33. DOI: https://doi.org/10.1177/2394964319898962

Zizic, M.C., Mladineo, M., Gjeldum, N. and Celent, L., 2022. From industry 4.0 towards industry 5.0: A review and analysis of paradigm shift for the people, organization and technology. Energies, 15(14), p.5221. DOI: https://doi.org/10.3390/en15145221