AUTOMATION OF THE EVERYDAY: SCREEN CULTURES AND THE YOUTH
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1.2024.1438Keywords:
Screen-Life, Automation, OTT, Smartphone, YouthAbstract [English]
In contemporary times, irrespective of the media texts we interact with and consume, the form in which it is available to us, the form in which we consume it, i.e., the screen, remains a dominant one. We are interfacing with screens in everyday life and every screen that we consume brings with it and exists within certain cultural practices. The everyday lived experience of people is also progressively mediated by the screen. This paper looks at the increasing popularity of the smartphone screen as a ubiquitous device of the everyday, and its use by the youth for consumption of video content. Arguing that the everyday mediation of the smartphone screen occurs within a regime of automation, this paper suggests a deeply entangled relationship of co-constitution between the screen and the user in the automation of this mediation. Everyday life and screen then interpenetrate, where the screen becomes a site for practices and relationships, engaged by users to make sense of their worlds and the technology itself.
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