• Hhet Sanjeev Shah Student, Anil Surendra Modi School of Commerce, SVKM's NMIMS, Mumbai, India
  • Kavya Jitesh Solanki Student, Anil Surendra Modi School of Commerce, SVKM's NMIMS, Mumbai, India
  • Krish Paresh Shah Student, Anil Surendra Modi School of Commerce, SVKM's NMIMS, Mumbai, India
  • Manas Sonesh Shah Student, Anil Surendra Modi School of Commerce, SVKM's NMIMS, Mumbai, India
  • Purav Mitulkumar Shah Anil Surendra Modi School of Commerce, SVKM's NMIMS, Mumbai, India




Affecting, Cosmetic Surgery, Young, Adults, Cultural Factors


This study investigates the factors influencing the decision-making process of young adults in Mumbai regarding cosmetic surgery. By combining quantitative surveys and qualitative analyses, the research explores the impact of mental health, self-image consciousness, family support, social acceptance, and other variables on individuals' choices to undergo cosmetic procedures. The findings highlight the intricate interplay of psychological, social, and cultural factors driving the rising popularity of cosmetic surgeries among young adults in Mumbai. The study emphasizes the importance of a holistic approach to comprehend these influences and suggests the development of targeted interventions to foster positive self-image and overall well-being in this demographic.


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How to Cite

Shah, H. S., Solanki, K. J., Shah, K. P., Shah, M. S., & Shah, P. M. (2024). FACTORS AFFECTING COSMETIC SURGERY AMONG YOUNG ADULTS IN MUMBAI. International Journal of Engineering Science Technologies, 8(3), 1–12. https://doi.org/10.29121/ijoest.v8.i3.2024.592