IDENTIFICATION OF POTENTIALS AND COMMUNITY PERCEPTIONS IN TOURISM VILLAGE PLANNING BASED ON POTENTIAL RESOURCES OF VILLAGE
Keywords:Tourism Village, Identification, Perception, Coffee Plantation
Tabanan Regency in Bali has many villages that have tourism potential but have not developed yet, one of them is Munduk Temu village located in Pupuan District. This study aims to identify the tourism potential of the village and to determine people's perceptions in the development of rural tourism. This research is descriptive qualitative, with data collection methods through direct surveys, and the distribution of questionnaires. The results showed that there are many tourism potentials in the village including: waterfall, hot spring baths, clear river water, salak and coffee plantations. Leading potential of the village is coffee plantations managed by the community with about 60% of the total area of the village. Public perception shows that the community agrees that the village of Munduk Temu has the potential to become a tourism village, but tourism accessibility is inadequate, tourism facilities are still limited, institutions are not yet available, but community awareness has grown, the community hopes to manage the tourism village independently, and urgently needs promotion media. It can be concluded that the village of Munduk Temu has the potential to be developed into a tourist village, but needs to be improved in various fields and promotions.
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