International Journal of Research -GRANTHAALAYAH

EXPLORING THE THERAPEUTIC POTENTIAL OF VISUAL ARTS: A NON-VERBAL LANGUAGE FOR EXPRESSING EMOTIONS IN ART THERAPY

Anuj Kumar Singh Rathaur — 2025-11-19

This research study explores the therapeutic function of visual arts as a non-verbal form of emotional expression within art therapy. As a form of psychotherapy utilizing the creative possibilities of visual art, art therapy aims to facilitate emotional exploration and promote healing. This study examines the efficacy of visual arts as a means of non-verbal emotional communication in therapeutic contexts by analyzing case studies, experimental data, and theoretical frameworks.
It investigates how cultural and individual differences influence creative expression and its impact on emotional transmission. Additionally, the study explores the outcomes of employing art therapy methods across diverse demographics, including children, adolescents, adults, and elderly individuals, within both clinical and non-clinical settings. Ultimately, this research study seeks to deepen our understanding of the therapeutic potential of visual arts, particularly regarding their capacity for emotional expression and healing in mental health contexts.

RESEARCH ON PROBLEMS AND CONSUMER EXPECTATIONS IN SPORTSWEAR PRODUCTS

Eda Acar — 2025-11-28

Sportswear today is not only preferred for sporting activities but has also become a widely used product group in daily life. This situation makes consumers’ expectations and purchasing behaviors regarding sportswear increasingly significant. This study was conducted to examine the purchasing behaviors of sports center members in the Bornova district of İzmir toward sportswear products, the problems they encounter during use, and their expectations from these products.
The survey, carried out with 152 participants, consisted of three sections: demographic characteristics, purchasing behaviors related to sportswear products, and expectations from garments. According to the findings, participants most frequently preferred tops and leggings when purchasing sportswear, with comfort being the primary factor influencing their purchasing decisions. The most commonly reported issues with tops were post-wash deformation, seam unraveling, and color fading, while the main problems with bottoms included rapid deformation, seam splitting, and fabric pilling. In addition, product lifespan, washing durability, air permeability, seam strength and fabric elasticity were identified as the most important expected features of sportswear.

THE VOICE OF DISCOURSE MULK RAJ ANAND'S SUBALTERN PERSPECTIVE IN UNTOUCHABLE

Devashish Kumar — 2025-12-04

Mulk Raj Anand's novel Untouchable is a seminal work in Indian literature that provides a poignant and powerful narrative of the socio-economic and cultural discrimination faced by the Dalit community. This paper examines how Anand's novel gives voice to the subaltern, focusing on themes of oppression, resistance, and the quest for dignity. Through a close analysis of the novel's narrative structure, character development, and thematic concerns, this study highlights the ways in which Untouchable articulates the experiences of marginalized communities in colonial India. The paper also situates the novel within its historical and social context, emphasizing its role in challenging the rigid caste system and advocating for social reform and equality. By exploring these dimensions, this paper underscores the enduring relevance of Untouchable in the discourse on caste and social justice.

INDIAN FAMILIES IN THE ERA OF ECONOMIC LIBERALIZATION AND GLOBALIZATION: A SOCIOLOGICAL ANALYSIS OF STRUCTURAL, FUNCTIONAL AND EMOTIONAL CHANGES

Vinay Kumar Sinha — 2025-12-04

This Paper Presents a Detailed Sociological Analysis of The Multifaceted Sociocultural Changes that hve Occurred in the Traditional Institution of the Indian Family Due to the Economic Liberalization of 1991 and Subsequent Globalization. Using a Combination of Qualitative and Quantitative (Secondary) Data, the Study Focuses on Three Key Areas: Structural, Functional, and Emotional Dynamics. at the Structural Level, Urbanization and Migration Induced by Globalization have Accelerated the Disintegration of the Joint Family System Toward the Nuclear Family and Given Rise to the Concept of Transnational Families. at the Functional Level, Education and Economic Opportunities have Increased Women's Economic Autonomy and Decision-Making Power, Leading to Changes in Traditional Gender Roles. Additionally, the Role of Digital Media has Become Important in the Socialization of Children. at the Emotional Level, the Rise of Individualism has Challenged Traditional Collectivist Values, Leading To Changes in the Institution of Marriage (Such as the Acceptance of Love Marriages and Increased Divorce Rates) and Intergenerational Value Conflicts. The Research Concludes that the Indian Family is Going Through a Complex Transitional Phase, Where it is Localizing Global Ideals Rather than Fully Adopting them, Thereby Posing New Challenges for Social Policymakers.

ADDRESSING AUDITING CHALLENGES THROUGH EMERGING TECHNOLOGIES A CASE STUDY OF CROWE AL MUHANNA & CO

Alan Varghese Rejoy — 2025-12-06

The auditing profession is undergoing a significant transformation driven by technological advancements, increasing regulatory expectations, and the growing complexity of financial reporting. Traditional auditing practices, which depend heavily on manual procedures such as trial balance preparation, ledger reconciliation, and year-over-year analysis, are proving inadequate in today’s data-intensive environment. This research paper examines how emerging technologies including Artificial Intelligence (AI), Business Intelligence (BI), Robotic Process Automation (RPA), and automated Trial Balance extraction tools can address these challenges. Using a qualitative case study based on the internship experience at Crowe Al Muhanna & Co., combined with benchmarking insights from Deloitte’s digital audit tools, the study demonstrates how automation improves efficiency, reduces human error, enhances analytical depth, and strengthens the overall quality of audits. While the adoption of such technologies presents challenges related to training, financial investment, and data governance, the findings show that these technological tools represent a substantial opportunity for mid-sized audit firms to modernize and align with global standards. The study concludes with practical recommendations for future technology adoption, positioning the paper for academic publication in commerce and management journals.

EMPLOYMENT ELASTICITY OF OUTPUT IN THE CONSUMER GOODS MANUFACTURING SECTOR OF INDIA DURING THE POST-LIBERALIZATION PERIOD

Bhavnit Singh Batra — 2025-12-08

This paper estimates the employment elasticity of output for India’s consumer-goods manufacturing sector using industry-level data for 1991–92 to 2019–20. While prior research has examined elasticity at the aggregate or all-manufacturing level, no study has evaluated the KLEMS-defined consumer-goods sector as a distinct analytical unit or assessed how capital deepening conditions its employment responsiveness. Using fixed-effects regressions across constituent industries, the analysis reports sector-level elasticities for the full period and two post-liberalization sub-periods, with and without controls for capital intensity. The results show that sector-level elasticity is close to zero over the long run and turns negative in the 2003–04 to 2019–20 sub-period, indicating labour-displacing growth. Controlling for capital intensity raises elasticity somewhat but does not reverse this pattern. Industry-level estimates reveal pronounced heterogeneity: Wood Products and Textiles exhibit consistently negative elasticities, while Pulp and Paper and manufacturing n.e.c. display modest employment absorption. These findings align with the labour-productivity framework proposed by Kapsos (2005) and indicate that rising capital–labour ratios and sector-specific structural characteristics have progressively reduced the employment content of growth in consumer-goods manufacturing.