IMPACT OF PEER PRESSURE ON BUYING BEHAVIOUR

Authors

  • Shruti Gulati Guest Faculty, Department of Commerce, Shaheed Bhagat Singh College, University of Delhi, India

DOI:

https://doi.org/10.29121/granthaalayah.v5.i6.2017.2027

Keywords:

Peer Pressure, Buying, Influence, Spending, Goods, Teenager

Abstract [English]

Purchase of a commodity, good or service is guided by a host of factors. Each factor influences a purchase differently. While some stimulate buying, the other might discourage a consumer. Peer pressure is one of those unique pushes that a rational consumer considers before an actual or a potential purchase of any good or service. Peer pressure rightly puts pressure of the peer or the persons surrounding for any action, buying being the relevant one in this case.

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Published

2017-06-30

How to Cite

Gulati, S. (2017). IMPACT OF PEER PRESSURE ON BUYING BEHAVIOUR. International Journal of Research -GRANTHAALAYAH, 5(6), 280–291. https://doi.org/10.29121/granthaalayah.v5.i6.2017.2027

Issue

Vol. 5 No. 6 (2017): Volume 5 Issue 6 - June, 2017

Section

Articles

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