CUSTOMER SATISFACTION STUDY OF GEPREK CHAMPION CHICKEN BRANCH MAKMUR MEDAN

  • Sarmauli Hanny Siagian Management Department, STIE Mikroskil Medan, Indonesia
  • M. Umar Maya Putra Management Department, Universitas Al Azhar Medan, Indonesia
  • Davin Kwok Management Department, STIE Mikroskil Medan, Indonesia
Keywords: Quality, Service, Atmosphere, Satisfaction

Abstract

This study aims to analyze the effect of product quality, service quality and store atmosphere on customer satisfaction on Geprek Champion Chicken in Makmur Medan Branch. The sample used in this study were 96 respondents who were consumers of the Geprek Champion Chicken Restaurant in Medan, using the sampling technique, namely icidental sampling using the lemeshow formula. The data collection technique uses a questionnaire that has been tested for its validity and reliability. The results of research partially t test results indicate that product quality, service quality and store atmosphere have a significant effect on customer satisfaction. Simultaneously, the variable product quality, service quality and store atmosphere have an effect on customer satisfaction.

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Published
2020-10-30
How to Cite
Siagian, S. H., Maya Putra, M. U., & Kwok, D. (2020). CUSTOMER SATISFACTION STUDY OF GEPREK CHAMPION CHICKEN BRANCH MAKMUR MEDAN. International Journal of Engineering Technologies and Management Research, 7(10), 73-79. https://doi.org/10.29121/ijetmr.v7.i10.2020.795