PREDICTION OF DESIGN ASPECTS OF WEB PAGE BY HTML PARSER

  • Satinder Kaur Department of Computer Science & Engineering, GNDU RC, Sathiala, India
  • Sunil Kumar Gupta Department of Computer Science & Engineering, Beant College of Enggineering & Technology, Gurdaspur, India
Keywords: Aesthetics, Automated Assessment, Design Aspects, Reputation, Web Engineering, HTML, Hypertext Markup Language, Parser, Web Page Evaluation

Abstract

Inform plays a very important role in life and nowadays, the world largely depends on the World Wide Web to obtain any information. Web comprises of a lot of websites of every discipline, whereas websites consists of web pages which are interlinked with each other with the help of hyperlinks. The success of a website largely depends on the design aspects of the web pages. Researchers have done a lot of work to appraise the web pages quantitatively. Keeping in mind the importance of the design aspects of a web page, this paper aims at the design of an automated evaluation tool which evaluate the aspects for any web page. The tool takes the HTML code of the web page as input, and then it extracts and checks the HTML tags for the uniformity. The tool comprises of normalized modules which quantify the measures of design aspects. For realization, the tool has been applied on four web pages of distinct sites and design aspects have been reported for comparison. The tool will have various advantages for web developers who can predict the design quality of web pages and enhance it before and after implementation of website without user interaction.

Downloads

Download data is not yet available.

References

Abrahao, S. and Pastor, O. Measuring the functional size of web applications, International Journal of Web Engineering and Technology, Vol. 1, No. 1, 2003, 5-16. DOI: https://doi.org/10.1504/IJWET.2003.003265

Akbulut, O.E. and Akbulut, K. Web site designers' opinions about the visual elements, Procedia — Social and Behavioral Sciences, Vol. 2, No. 2, 2010, 1549–1553. DOI: https://doi.org/10.1016/j.sbspro.2010.03.233

Bai, B., Law, R. and Wen, I. The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors, International journal of hospitality management, Vol. 27, No.3, 2008, 391-402. DOI: https://doi.org/10.1016/j.ijhm.2007.10.008

Bastida, U. and Huan, T.C. Performance evaluation of tourism websites' information quality of four global destination brands: Beijing, Hong Kong, Shanghai, and Taipei, Journal of Business Research, Vol. 67, No.2, 2014, 167-170. DOI: https://doi.org/10.1016/j.jbusres.2012.10.008

Bonnardel, N., Piolat, A. and Le Bigot, L. The impact of colour on Website appeal and users’ cognitive processes, Displays, Vol. 32, No.2, 2011, 69-80. DOI: https://doi.org/10.1016/j.displa.2010.12.002

Cebi, S. A quality evaluation model for the design quality of online shopping websites, Electronic Commerce Research and Applications, Vol. 12, No. 2, 2013, 124-135. DOI: https://doi.org/10.1016/j.elerap.2012.12.001

Chiemeke, S.C., Evwiekpaefe, A.E. and Chete, F.O. The adoption of Internet banking in Nigeria: An empirical investigation, Journal of Internet Banking and Commerce, Vol. 11, No. 3, 2006, 1- 10.

Chiou, W.C., Lin, C.C. and Perng, C. A strategic framework for website evaluation based on a review of the literature from 1995–2006, Information & management, Vol. 47, No. 5, 2010, 282- 290. DOI: https://doi.org/10.1016/j.im.2010.06.002

Chmielarz, W. and Zborowski, M. Comparative Analysis of Electronic Banking Websites in Poland in 2014 and 2015, In Information Technology for Management, 2016, 147-161, Springer International Publishing. DOI: https://doi.org/10.1007/978-3-319-30528-8_9

Cocquebert, E., Trentesaux, D. and Tahon, C. WISDOM: A website design method based on reusing design and software solutions, Information and Software Technology, Vol. 52, No. 12, 2010, 1272-1285. DOI: https://doi.org/10.1016/j.infsof.2010.07.002

Corigliano, M.A. and Baggio, R. On the significance of tourism website evaluations, Information and Communication Technologies in Tourism, 2006, 320-331. DOI: https://doi.org/10.1007/3-211-32710-X_43

Cormany, D. and Baloglu, S. Medical travel facilitator websites: An exploratory study of web page contents and services offered to the prospective medical tourist, Tourism management, Vol. 32, No. 4, 2006, 709-716. DOI: https://doi.org/10.1016/j.tourman.2010.02.008

Cyr, D., Head, M. and Larios, H. Colour appeal in website design within and across cultures: A multi-method evaluation, International journal of human-computer studies, Vol. 68, No. 1, 2010, 1-21. DOI: https://doi.org/10.1016/j.ijhcs.2009.08.005

Djamasbi, S., Siegel, M. and Tullis, T. Generation Y, web design, and eye tracking, International journal of human-computer studies, Vol. 68, No. 5, 2010, 307-323. DOI: https://doi.org/10.1016/j.ijhcs.2009.12.006

DeMarco, T. management can make quality (IM) possible, Cutter IT Summit, Boston, April 1999.

Eaton, C. and Memon, A.M. An empirical approach to evaluating web application compliance across diverse client platform configurations, International Journal of Web Engineering and Technology, Vol. 3, No. 3, 2007, 227-253. DOI: https://doi.org/10.1504/IJWET.2007.012055

Effendi, F.S. and Alfina, I. Quality evaluation of airline's e-commerce website, a case study of AirAsia and Lion Air website”’ In Advanced Computer Science and Information Systems (ICACSIS), 2014 International Conference on, October 2014, 125-128, IEEE. DOI: https://doi.org/10.1109/ICACSIS.2014.7065833

Éthier, J., Hadaya, P., Talbot, J. and Cadieux, J. Interface design and emotions experienced on B2C Web sites: Empirical testing of a research model, Computers in Human Behavior, Vol. 24, No. 6, 2008, 2771-2791. DOI: https://doi.org/10.1016/j.chb.2008.04.004

Fan, W.S. and Tsai, M.C. Factors driving website success–the key role of Internet customisation and the influence of website design quality and Internet marketing strategy, Total Quality Management, Vol. 21, No. 11, 2010, 1141-1159. DOI: https://doi.org/10.1080/14783363.2010.529335

Gavalas, D. and Kenteris, M. Evaluation of a web recommender system in electronic and mobile tourism, International Journal of Web Engineering and Technology, Vol. 7, No. 1, 2012, 4-21. DOI: https://doi.org/10.1504/IJWET.2012.045763

Garcia, A.C.B., Maciel, C. and Pinto, F.B. A quality inspection method to evaluate e-government sites, In International Conference on Electronic Government, August 2005, 198-209, Springer Berlin Heidelberg. DOI: https://doi.org/10.1007/11545156_19

Gregg, D.G. and Walczak, S. The relationship between website quality, trust and price premiums at online auctions, Electronic Commerce Research, Vol. 10, No. 1, 2010, 1-25. DOI: https://doi.org/10.1007/s10660-010-9044-2

Hasan, L. and Abuelrub, E. Assessing the quality of web sites, Applied Computing and Informatics, Vol. 9, No. 1, 2011, 11-29. DOI: https://doi.org/10.1016/j.aci.2009.03.001

Hu, Y.C. and Liao, P.C. Finding critical criteria of evaluating electronic service quality of Internet banking using fuzzy multiple-criteria decision making, Applied Soft Computing, Vol. 11, No. 4, 2011, 3764-3770. DOI: https://doi.org/10.1016/j.asoc.2011.02.008

Huang, T.C.K. and Huang, C.H. An integrated decision model for evaluating educational web sites from the fuzzy subjective and objective perspectives, Computers & Education, Vol. 55, No.2, 2010, 616-629. DOI: https://doi.org/10.1016/j.compedu.2010.02.022

International Organization for Standardization, ISO/IEC 9126:1991: Software product evaluation – quality characteristics and guidelines for their use. Geneva, ISO, 1991.

International Organization for Standardization, ISO 9241-11:1998: Ergonomic requirements for office work with visual display terminals (VDTs) -- Part 11: Guidance on usability. Geneva, ISO, 1998.

International Organization for Standardization, ISO 13407:1999: Human-centred design processes for interactive systems. Geneva, ISO, 1999.

International Organization for Standardization, ISO/IEC 25010:2011: Systems and software engineering – Software product Quality Requirements and Evaluation (SQuaRE) – Software product quality and system quality in use models. Geneva, ISO, 2011.

Jones, C. and Kim, S. Influences of retail brand trust, off‐line patronage, clothing involvement and website quality on online apparel shopping intention, International Journal of Consumer Studies, Vol. 34, No. 6, 2010, 627-637. DOI: https://doi.org/10.1111/j.1470-6431.2010.00871.x

Kaur, A. and Dani, D. The Web Navigability Structure of E-Banking in India, International Journal of Information Technology and Computer Science (IJITCS), Vol. 5, No. 5, 2013, 29-37. DOI: https://doi.org/10.5815/ijitcs.2013.05.04

Kaya, T. Multi-attribute evaluation of website quality in E-business using an integrated fuzzy AHPTOPSIS methodology, International Journal of Computational Intelligence Systems, Vol. 3, No. 3, 2010, 301-314. DOI: https://doi.org/10.1080/18756891.2010.9727701

Kaya, T. and Kahraman, C. A fuzzy approach to e-banking website quality assessment based on an integrated AHP-ELECTRE method, Technological and Economic Development of Economy, Vol. 17, No. 2, 2011, 313-334. DOI: https://doi.org/10.3846/20294913.2011.583727

Kim, H. and Niehm, L.S. The impact of website quality on information quality, value, and loyalty intentions in apparel retailing, Journal of Interactive Marketing, Vol. 23, No. 3, 2011, 221-233. DOI: https://doi.org/10.1016/j.intmar.2009.04.009

Kim, S. and Stoel, L. Dimensional hierarchy of retail website quality, Information & Management, Vol. 41, No. 5, 2004, 619-633. DOI: https://doi.org/10.1016/j.im.2003.07.002

Law, R., Qi, S. and Buhalis, D. Progress in tourism management: A review of website evaluation in tourism research, Tourism management, Vol. 31, No. 3, 2010, 297-313. DOI: https://doi.org/10.1016/j.tourman.2009.11.007

Lee, S. and Koubek, R.J. The effects of usability and web design attributes on user preference for e-commerce web sites, Computers in Industry, Vol. 61, No. 4, 2010, 329-341. DOI: https://doi.org/10.1016/j.compind.2009.12.004

Lilburne, B., Prajwol, D., Khan, K.M. and Khosrowpour, M. Measuring quality metrics for web applications, In Proceedings of the 15th Information Resources Management Association International Conference, held in New Orleans, USA, 23-26 May 2004.

Lin, H.F. An application of fuzzy AHP for evaluating course website quality, Computers & Education, Vol. 54, No. 4, 2010, 877-888. DOI: https://doi.org/10.1016/j.compedu.2009.09.017

Mavromoustakos, S. and Andreou, A.S. WAQE: a web application quality evaluation model, International Journal of web engineering and technology, Vol. 3, No. 1, 2006, 96-120. DOI: https://doi.org/10.1504/IJWET.2007.011529

McCoy, S., Everard, A. and Loiacono, E.T. Online ads in familiar and unfamiliar sites: effects on perceived website quality and intention to reuse, Information Systems Journal, Vol. 19, No. 4, 2009, 437-458. DOI: https://doi.org/10.1111/j.1365-2575.2007.00290.x

Mich, L. Evaluating website quality by addressing quality gaps: a modular process, In Software Science, Technology and Engineering (SWSTE), 2014 IEEE International Conference on, June 2014, 42-49. IEEE. DOI: https://doi.org/10.1109/SWSTE.2014.13

Moshagen, M. and Thielsch, M.T. Facets of visual aesthetics”, International Journal of HumanComputer Studies, Vol. 68, No. 10, 2010, 689-709. DOI: https://doi.org/10.1016/j.ijhcs.2010.05.006

Orehovački, T., Granić, A. and Kermek, D. Evaluating the perceived and estimated quality in use of Web 2.0 applications, Journal of Systems and Software, Vol. 86, No. 12, 2013, 3039-3059. DOI: https://doi.org/10.1016/j.jss.2013.05.071

Pearson, J.M. and Pearson, A.M. An exploratory study into determining the relative importance of key criteria in web usability: a multi-criteria approach, Journal of Computer Information Systems, Vol. 48, No. 4, 2008, 115-127.

Petricek, V., Escher, T., Cox, I.J. and Margetts, H. The web structure of e-governmentdeveloping a methodology for quantitative evaluation, In Proceedings of the 15th international conference on World Wide Web, May 2006, 669-678, ACM. DOI: https://doi.org/10.1145/1135777.1135875

Schäfer, K. and Kummer, T.F. Determining the performance of website-based relationship marketing, Expert Systems with Applications, Vol. 40, No. 18, 2013, 7571-7578. DOI: https://doi.org/10.1016/j.eswa.2013.07.051

Şengel, E. and Öncü, S. Conducting preliminary steps to usability testing: investigating the website of Uludağ University, Procedia-Social and Behavioral Sciences, Vol. 2, No. 2, 2010, 890- 894. DOI: https://doi.org/10.1016/j.sbspro.2010.03.122

Tuch, A.N., Bargas-Avila, J.A. and Opwis, K. Symmetry and aesthetics in website design: It’sa man’s business, Computers in Human Behavior, Vol. 26, No. 6, 2010, 1831-1837. DOI: https://doi.org/10.1016/j.chb.2010.07.016

Yiu, C.S., Grant, K. and Edgar, D. “Factors affecting the adoption of Internet Banking in Hong Kong—implications for the banking sector, International Journal of Information Management, Vol. 27, No. 5, 2007, 336-351. DOI: https://doi.org/10.1016/j.ijinfomgt.2007.03.002

Zeng, L., Salvendy, G. and Zhang, M. Factor structure of web site creativity, Computers in Human Behavior, Vol. 25, No. 2, 2009, 568-577. DOI: https://doi.org/10.1016/j.chb.2008.12.023

Zhou, T., Lu, Y. and Wang, B. The relative importance of website design quality and service quality in determining consumers’ online repurchase behaviour, Information Systems Management, Vol. 26, No. 4, 2009, 327-337. DOI: https://doi.org/10.1080/10580530903245663

Published
2018-02-28
How to Cite
Kaur, S., & Gupta, S. (2018). PREDICTION OF DESIGN ASPECTS OF WEB PAGE BY HTML PARSER . International Journal of Engineering Technologies and Management Research, 5(2), 143-158. https://doi.org/10.29121/ijetmr.v5.i2.2018.157