A STUDY ON THE AWARENESS OF MUTUAL FUNDS AMONG RETAIL INVESTORS
DOI:
https://doi.org/10.29121/ijetmr.v12.i6.2025.1701Keywords:
Mutual Funds, Investors, RetailAbstract
This research is basic on awareness of mutual funds is examined in this review, with a focus on how demographic, informational, and psychological aspects influence involvement and understanding.
The goal of this Research to identify the variables influencing mutual fund investing decisions and preferences over retail investors. Additionally, this research seeks to learn more about the reasons why people choose not to invest in mutual funds. The results will assist mutual fund companies in determining what has to be improved and in enhancing their marketing tactics. It will assist MF companies in developing novel and inventive products that align with investor preferences.
A mutual fund is a trust-based financial pool that invests the savings of several investors who have similar financial objectives, such as dividend income and capital growth. The funds gathered in this way are subsequently used to purchase capital market assets including shares, debentures, and foreign exchange. Investors make investments and get units based on the unit value, which is known as the net assets value, or NAV.
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References
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Sathyabama Institute of Science and Technology. (n.d.). A Study on Investor Awareness about Investment of Mutual Funds.
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Copyright (c) 2025 Shrushti Gambhire, Dr. M.S. Suganthiya
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