INVISIBLE LABOR IN DIGITAL AGE: WOMEN AND THE GIG ECONOMY
DOI:
https://doi.org/10.29121/ijetmr.v12.i7.2025.1654Keywords:
Gig Economy, Digital Platforms, Rate of Participation, Women EmpowermentAbstract
Over the past few years, the gig economy has led to a major shift in work and employment patterns, characterized by task-based, flexible, and technology-mediated employment opportunities. Promising greater flexibility and potential income as an alternative to traditional work, gig jobs have gained a strong foothold in the developing world, including India. However, the benefits of this economic shift are not distributed equally, especially regarding women's participation in the gig sector. This study explores the role of women in the gig economy to understand patterns, barriers, and opportunities. It draws on secondary data from academic research, policy papers, and reports by international organizations that study the gig economy. Overall, the participation of women in gig work remains notably low. Several interconnected barriers are identified, including societal attitudes, safety and privacy concerns, expectations around work-life balance, and the precarious and informal nature of gig work. By critically examining these issues, the study highlights systemic obstacles that limit women's access and sustainability on gig platforms and presents policy recommendations to promote a more gender-inclusive gig economy. This research adds to the broader literature on gender, labor, and digital transformation and calls for a rethinking of gig work policies to foster equity and inclusion.
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