BRANDING VIA METAVERSE
DOI:
https://doi.org/10.29121/ijetmr.v12.i(4SE).2025.1591Keywords:
Branding, Metaverse, Virtual/Augmented Reality, Artificial Intelligence, Nfts, (Non-Fungible Token)Abstract
Branding is basically creating a unique identity for a product,service or company in a
customer mind. Branding via Metaverse is how the businesses establish and promoting their brands in virtual and immersive digital environment. Branding via Metaverse involves leveraging technologies like Virtual or Augmented Reality (VR/AR), and Artificial Intelligence (AI) to get a better reach from their customers. Metaverse is the best platform for a easy and quick branding. Many businesses and influencers use the metaverse platform to enhance their brands, and they use this in optimistic way. Eventhough it has some down sides so it is necessary to use this Metaverse branding in right way. Inorder to appreciate and understand the possibilities of Branding via Metaverse, this study will help you. Furthermore, Branding via Metaverse have advandages as well as some disadvantages.This stuty will help you to understand the key aspects which involved in Branding via Metaverse.
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