BRAND STRATEGIES: BUILDING AND SUSTAINING A COMPETITIVE EDGE
DOI:
https://doi.org/10.29121/ijetmr.v12.i(4SE).2025.1583Keywords:
Brand Strategy, Communication, Global MarketsAbstract
Brand strategy implementation is a critical yet complex process that determines a company's ability to establish a strong and consistent market presence. Despite the importance of a well-defined brand strategy, organizations face numerous challenges in execution, including organizational misalignment, inconsistent communication, leadership commitment issues, resource constraints, competitive pressures, and cultural adaptation in global markets. This paper reviews existing literature on these challenges and explores strategies for overcoming them. Additionally, maintaining consistency in brand communication, leveraging leadership support, and integrating digital tools are essential for long-term brand success. This study contributes to the understanding of brand strategy execution by highlighting the barriers that organizations face and offering insights into best practices for ensuring effective implementation.
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Copyright (c) 2025 Dr. Siji Joseph, Shrey A Motwani
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