THE ROLE OF LIGHTING DESIGN ON HUMAN PSYCHOLOGY IN INTERIOR SPACES (FASHION RETAIL STORE CASE STUDY)

Abstract

Lighting is a powerful tool for creating atmosphere and enhancing the sense of space, not just ensuring that objects are visible. The study examines the impact of light on interior design and the relationship between lighting effects and human psychology in this context, with a focus on how these effects influence human well-being. It also identifies lighting types and concepts that enhance human emotions. The research employs a descriptive, theoretical, and analytical approach to exploring the relationship between lighting and human psychology in interior design studios, presenting several case studies that illustrate how thoughtful lighting design influences human psychology. Interior design relies heavily on lighting, which has a significant impact on interaction and mental well-being. This involves balancing artificial and natural illumination, incorporating biophilic elements, and considering psychological aspects. Therefore, studying the effects of sustainability can emphasize the relationship between natural and constructed environments, maximizing the use of natural light and minimizing the reliance on artificial light sources. Finally, the study will present a case study of the workshop in a design psychology course (603203), in Department of Design, Oman College of Management and Technology, which aimed to apply the concept of psychology and lighting design involving color in retail store spaces, that discover the impact of lighting on customers in fashion stores. In conclusion, the study contributes to the understanding of the relationship between lighting and psychology in interior design, providing criteria for interior designers to enhance their experience and promote the development of innovative, well-rounded designers. Designers must consider the psychological impact of light in alignment with the purpose of space. The perfect lighting design creates a well-balanced environment for humans, increasing productivity. The results of the workshop were outstanding, as they analyzed consumer psychology through various lighting and color design approaches.