DISPLAY OF COVID 19 INFORMATION ON HOTEL WEBPAGES- A CONTENT ANALYSIS

Authors

  • Moin Uddin Assistant Professor, Saudi Electronic University, Saudi Arabia
  • Dr. Mohd. Imran Siddiquei Assistant Professor, University of the People, Pasadena, CA, USA
  • Shashank Kathpal Assistant Professor, International School of Business & Media, Bangalore, India

DOI:

https://doi.org/10.29121/ijetmr.v10.i7.2023.1332

Keywords:

Covid-19, Content Analysis, Websites

Abstract

Purpose: The novel coronavirus (Covid-19) has pushed the hospitality industry towards an unprecedented crisis. Hotels around the world were under tremendous pressure to survive through this pandemic by adopting safety guidelines and communication with customers. This study examines the policies about safety guidelines of Indian hotels on Covid-19 with the help of their web pages, as reflected on the biggest aggregator website of India.
Design: The study investigates the web pages of hotels in Agra, Delhi, and Jaipur, as shown in the biggest aggregator website of India, make my trip application and website using content analysis.
Methodology: The authors consider coded statements and words, which the Government of India prescribed to the hotels for ensuring the protection against Covid-19.
Implications: The study has the potential to understand the different policies adopted by the Indian hotels on Covid-19. The information obtained could help the customers to choose the right hotels for them during the pandemic. It could also provide suggestions to hotels interested in initiating best practices on dealing with Covid-19.

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Author Biographies

Moin Uddin, Assistant Professor, Saudi Electronic University, Saudi Arabia

 

 

Dr. Mohd. Imran Siddiquei, Assistant Professor, University of the People, Pasadena, CA, USA

 

 

Shashank Kathpal, Assistant Professor, International School of Business & Media, Bangalore, India

 

 

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Published

2023-07-29

How to Cite

Uddin, M., Siddiquei, M. I., & Kathpal, S. (2023). DISPLAY OF COVID 19 INFORMATION ON HOTEL WEBPAGES- A CONTENT ANALYSIS. International Journal of Engineering Technologies and Management Research, 10(7), 1–15. https://doi.org/10.29121/ijetmr.v10.i7.2023.1332