• Nelson Ricardo Zapata Guio Maestría en Gestión de información, Escuela Colombia de Ingeniería Julio Garavito, Colombia
  • Fabiola del Toro Osorio Maestría en Gestión de información, Escuela Colombia de Ingeniería Julio Garavito, Colombia



Data Strategy, Data Management, Data, Decisions Make


This research was carried out to design a data strategy focused on the relationship management of a company in the financial sector in Colombia. For this purpose, different knowledge activities were developed; initially, deepened knowledge of it of the organization and its business initiatives. Based on the identified needs, the data that support these initiatives were identified and known, using as a basic instrument the design of a conceptual model. Likewise, the life cycle of the data was documented and its interaction with business processes was analyzed. Also, the state of the general capabilities in data management was known. Based on the knowledge achieved, the work plan was designed to ensure that the highest value of the data is obtained in the area selected as a pilot (relationship management).


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How to Cite

Guio, N. R. Z., & Del Toro Osorio, F. (2022). THE VALUE OF IT DATA. International Journal of Engineering Technologies and Management Research, 9(4), 36–52.