CONSUMER PERCEPTIONS ON STORE ATTRIBUTES: AN INSIGHT INTO CONSUMER BEHAVIOUR
Keywords:Consumer Behaviour, Preferences, Retail Format, Satisfaction, Shopping, Strategies, Store Attributes
Determining the dynamics of consumer behaviour is most challenging task for any marketer. It is, especially, important for retailers to develop in-depth consumer insight as they are in direct contact with customers and as purchasing has become increasingly experience-oriented. Now customers expect better purchasing experience with a wide range of merchandise, store ambience and visual merchandising. The Indian retail sector is witnessing a sea change and the emerging market is a spectator of major change in the growth pattern. Both existing and new players are trying out with new retail formats. These emerging retail formats offer extensive range to customers and offer an ideal shopping experience with a blend of product, entertainment, food and service, all under a single roof. Changing tastes and preferences of consumers’ are leading to necessary change in standard of living and spending pattern and this in turn is leading to surge in new business opportunities Thus, retailers have to make continuous innovations to enrich the shopping experience. Modern retailers may try to distinguish themselves on the basis of improved shopping experience from conventional retailers.
Swapna Pradhan (3rd Edition) Retailing Management: Text & cases NewDelhi:Tata McGraw Hill
Mishra, M.S. (2007). The consumption pattern of Indian Consumers: choice between traditional and organized Retail. http://ssrn.com/abstract=994238.
Tendai, M., and Crispen, C. (2009). In-store shopping environment and impulsive buying. African Journal of Marketing Management, 1(4), 102-108.
C.R.Kothari 2007). Research Methodology:Methods & Techniques (Rev.Second Ed.), NewDElhi: New Age International Pubishers
Frankfort-Nachmias, C., & Nachmias, D. (1996). Research methods in social sciences (5 ed.). London: Arnold.
Jackson, P., Aguila, R.P.D., Clarke, I., Hallsworth, A., Kervenoael, R.D., and Kirkup, M. (2006). Retail restructuring and consumer choice 2: understanding consumer choice at the household level. Environment and Planning A, 38 (1), 47-67. DOI: https://doi.org/10.1068/a37208
Baltas, G., & Papstathopoulou, P. (2003). Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector. International Journal of Retail & Distribution Management, 31(10), 498-507. DOI: https://doi.org/10.1108/09590550310497021
Dalwadi, R., Rathod, H.S., and Patel, A. (2010). Key Retail Store Attributes Determining Consumers’ Perceptions: An Empirical Study of Consumers of Retail Stores Located in Ahmadabad (Gujarat). SIES Journal of Management, 7(1), 20-34.
Erdem, O., Oumlil, A.B., and Tuncalp, S. (1999). Consumer values and the importance of store attributes. International Journal of Retail & Distribution Management, 27(4), 137-144. DOI: https://doi.org/10.1108/09590559910268435
Fox, E.W., Montgomery, A.L., and Lodish, L.M. (2004). Consumer Shopping and Spending Across Retail Formats. Journal of Business, 77(2), S25-S60. 18. DOI: https://doi.org/10.1086/381518
Ghosh, P., V. Tripathi, and A. Kumar. (2010). Customer expectations of store attributes: A study of organized retail outlets in India. Journal of Retail & Leisure Property, 9(1), 75-87. DOI: https://doi.org/10.1057/rlp.2009.27
Baker, j., Dhruv Grewal, & Parasuraman, a. (1994). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science, 22(4), 328-339. DOI: https://doi.org/10.1177/0092070394224002
Baker, J., Dhruv Grewal, & Michael Levy. (1992, Winter). An experimental approach to making retail store environmental decisions. Journal of Retailing, 445-460.
KVS Madaan.(2009). Fundamentals of Retailing NewDelhi:Tata McGraw Hill
Kotler, P., & Armstrong, G. (2008). Marketing: an introduction (9 ed.). New Jersey: Pearson Prentice Hall.
Dr.Harjit Singh (2009). Retail Management: A Global Perspective Text and Cases NewDelhi:S.chand & Company Ltd
How to Cite
License and Copyright Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
- That it is not under consideration for publication elsewhere.
- That its release has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Authors who publish with International Journal of Engineering Technologies and Management Research agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
For More info, please visit CopyRight Section