• Ms. Reeta Karra Assistant Engineer, Service Building, H-I, First Floor, Kalisindh Thermal Power Project, near village Undal, Rajasthan Rajya Vidyut Utpadan Nigam Limited, Jhalawar - 326023 (Raj.), India
  • Dr. Pooja Jain Assistant Professor, International Institute of Professional Studies, Devi Ahilya Vishwavidhyalay, Takshshila Campus, Khandwa Road, Indore – 452017 (M.P.), India
  • Dr. P. N. Mishra Professor of Management and Head School of Economics, Devi Ahilya Vishwavidhyalay, Takshshila Campus, Khandwa Road, Indore – 452017 (M.P.), India




Multiple Regression, Convenience Sampling, Business Opportunities, Work Experience, Petty Contractors


Every person is unique in this world. Their personal characteristics such as gender, age, marital status, work experience, education etc. may differ for different person. These personal characteristics influence their career. They get benefits from the business opportunities developed in environment due to construction of any project. As they cash the opportunities, they change in their income status and henceforth their standard of living. People with different personal characteristics may have different abilities to plan and execute the same work in a different manner. In this study relation between personal characteristics and change in living standard has been analyzed. Kalisindh Thermal Power Project is constructed near village Undal in State Rajasthan. Due to construction of this project business opportunities developed for petty contractors / traders / service providers. This paper presents the findings emerged from analysis of developed business opportunities for people with different personal characteristics. A survey has been carried out for gathering required information from petty contractors serving for this power plant as well as petty traders and petty service providers to the people living in township of this power plant. During survey a structured questionnaire was filled. Convenience sampling method is used for selection of sample. Statistical tool used for the analysis is multiple regressions.


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How to Cite

Karra, R., Jain, P., & Mishra, P. (2018). EFFECT OF NEW BUSINESS OPPORTUNITIES ON CHANGE IN LIVING STANDARD - A STUDY OF KALISINDH THERMAL POWER PROJECT . International Journal of Engineering Technologies and Management Research, 5(1), 29–39. https://doi.org/10.29121/ijetmr.v5.i1.2018.45