THE ANALYSIS OF ANIMATION & SPECIAL EFFECTS IN INDIAN ADVERTISING ON SOCIAL MEDIA PLATFORMS

Abstract [English]

This qualitative research study scrutinizes the use of animation and special effects in Indian advertising on social media platforms, aiming to shed light on their impact on viewer engagement, message recall, and brand recognition. The growing dominance of social media in modern marketing has led businesses to explore innovative ways to create engaging content that stands out amidst the clutter. Animation and special effects offer a promising avenue to achieve this goal by crafting visually captivating advertisements that effectively convey brand messages. The social media platforms are carefully chosen based on their expertise in designing and implementing animation and special effects. The primary focus of the analysis lies in understanding how animation and special effects are strategically employed to achieve specific marketing objectives. These recommendations underscore the importance of tailoring animation and special effects to suit the target audience's preferences and demographics. Furthermore, it advocates aligning campaign objectives with the chosen animation styles and content, ensuring a harmonious and cohesive message. By striking the right balance and synergy between creative elements and brand values, marketers can maximize the potential of animation and special effects to elevate their social media advertising efforts. This study provides valuable insights into the strategic use of animation and special effects in social media advertising. By understanding the nuances of these creative techniques and their impact on viewer engagement, marketers can make informed decisions when integrating them into their marketing strategies. The research serves as a valuable resource for shaping future marketing campaigns, fostering meaningful connections with target audiences, and ultimately achieving marketing success on social media platforms. As the landscape of social media and advertising continues to evolve, this study paves the way for further exploration into innovative visual storytelling and user-centric marketing approaches.