ECONOMIC AND DEMOGRAPHIC DETERMINANTS AND ITS EFFECT ON CONSUMER PURCHASING DECISION IN THE NIGERIAN AUTOMOBILE INDUSTRY
Keywords:Consumers, Demographic Variable, Determinant, Economic Variables
Consumers are likely influenced by so many factors among them are demographic variables and economic variables, this is important especially in decision of capital expenditure such as the purchase of automobiles. This study investigated the demographic determinant of consumer purchase decision in the Nigeria Automobile industry. This study employed the use of survey method as well as descriptive analysis, by which consumers opinion where sampled. The population of the study car owners residing in Niger state with total car population of 508, 564(NGSDVR, 2012). The sample size of 1110 was determined through formula, plus mark up of 30% margin of non-response which totaled to one thousand four hundred and forty-three respondents. One thousand one hundred questionnaires were filled and returned. To ensure reliability of research instrument was conducted and the result of Cronch Bach alpha was .887 which is greater than. 70 Regression and correlations analysis was used to analyze the data collected with the aid of the statistical package (SPSS). Hypothesis one result showed a significant relationship between demographic variable and consumer purchase decision of automobile (R2 =. .968) and P value of.000, finally hypothesis two indicated that economic variables have a great influence on consumer purchase decision of automobiles (R2 =. .970) and P value of.000. Recommendations was that procedures should take all these variables into consideration in designing products and advertising.
Abug, J. (2015). Principles And Practice Of Modern Marketing. University Of Nigeria, Department Of Marketing ISBN 978-978. (pp. 49485-49490)
Agbo, C. (2012). A Critical Evaluation Of Motor Vehicle Manufacturing In Nigeria. Nigerian Journal Of Transport 30, 1–2.
Ali, M., Ali, N. E. A. & Maryam, J. (2012). Studying Effects Of Psychological Factors On Consumers Buying Behavior At Iranian Chair Stores. Interdisciplinary Journal Of Contemporary Research In Business 3(10).
Armstrong, G. & Kotler, P. (2014). Marketing: An Introduction. International Journal Of Advanced Research In Management And Social Sciences 3(7).
Armstrong, G. & Kotler, P. (2013). Principles Of Marketing 15th Ed. New York, Irwin Mcgraw-Hill:
Asika, N. (1999). Research Methodology In The Behavioural Science. Longman
Bisiriyu, R. (2012). New Auto Policy Is Ready. . Retrieved from Http://Www.Punchng.Com
Clement, U. (2014). Will The New Automotive Policy Give Us Affordable Made-In-Nigeria Car? Vanguard January 13th. .
Hawkins, D. I., Best, R. J. & Coney, K. A. (2004). Consumer Behaviour: Implications For Marketing Strategy. Business Publications
Hawkins, I., Best, R. J. & Coney, K. A. (2011). Consumer Behavior: Building Marketing Strategy. New York:
Hossein M And Mehdi, R. (2010). The Effect Of Social Factors Affecting Consumer Behavior On Selecting Characteristics Of Purchased Cars. Journal Of Business .
Hossein, N., Kem, O. K. & O. (2013). Do Consumer Based-Factors Influence Consumer Buying Behavior In Automative Industry?(Malaysia Evidence), International Conference On Sociality And Economic Development IPEDR. (Vol. 10)
John, S. (2013). Family And Its Effect On Consumer Buying Behavior Of Specialty Goods. 16, 175–187.
Jr, F. F. J. (2011). Survey Research Methods. 3rd Edition,Oaks, CA: Sage Publications. .
Lysander, N. (2011). Fundmental Of Consumer Behaviour Bida. .
Mohammed, A. & Tasnuba N And Alexandru, N. (2010). Influence Of Brand Name On Consumer Decision Making Process-An Empirical Study On Car Buyers. In The Annals Of The ‘Stefan Cel Mare’ University Of Suceava Fascicle Of The Faculty. (Vol. 10)
Nørgaard, M. K., Bruns, K., Christensen, P. H. & Mikkelsen, M. R. (2007). Children's influence on and participation in the family decision process during food buying. Young Consumers 8(3), 197–216. 10.1108/17473610710780945 DOI: https://doi.org/10.1108/17473610710780945
Polya, E. (2012). Management And Business Administration Doctoral School Szent István University Gödöllő. .
Suleiman, S. A. A. & Diko, K. (2012). Marketing Communication In Search Of Professional Excellence Bida. .
How to Cite
Copyright (c) 2021 Henry Diko Koce (PhD), Mamman Zacchaeus Ndaba, Elizabeth Gabriel, Gata
This work is licensed under a Creative Commons Attribution 4.0 International License.