A STUDY ON SELECTION OF LOCATION BY RETAIL CHAIN: BIG MART

Mansi Karna; Anusha Rai; Bibek Karki; Lavalesh Karna; Miksen Rai; Sangita Adhikari

doi:10.29121/granthaalayah.v7.i1.2019.1067

Authors

Mansi Karna Department of Urban Planning, Institute of Engineering, Nepal
Anusha Rai Department of Urban Planning, Institute of Engineering, Nepal
Bibek Karki Department of Urban Planning, Institute of Engineering, Nepal
Lavalesh Karna Department of Urban Planning, Institute of Engineering, Nepal
Miksen Rai Department of Urban Planning, Institute of Engineering, Nepal
Sangita Adhikari Department of Urban Planning, Institute of Engineering, Nepal

DOI:

https://doi.org/10.29121/granthaalayah.v7.i1.2019.1067

Keywords:

Location Selection, Retail Chain, Analytical Hierarchy Process (AHP), Criteria

Abstract [English]

Abstract

This paper provides insight into the site-selection process that may have influenced the selection of location by retail chain store; Big Mart. The changing shopping habits and the birth of chain stores in and around Kathmandu and proceeds with the discussion on some of the models that have been used around the world. Selecting proper location for competitive advantages is a big choice for being the leader by co-creating customer and seller ecosystem. For this research, however, we have used the Analytical Hierarchy Process (AHP) and we will be delving more in detail with this method to understand the site selection method for our case area.

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