ANALYTIC NETWORK PROCESS & AXIOMATIC DESIGN: A STUDY IN FAST MOVING CONSUMER GOODS INDUSTRY

Atakan Alkan; Duygu Diyaroğlu; Selen Avcı; Zerrin Aladağ

doi:10.29121/granthaalayah.v6.i11.2018.1083

Authors

Atakan Alkan Industrial Engineering Department, Kocaeli University, Turkey
Duygu Diyaroğlu Industrial Engineering Department, Kocaeli University, Turkey
Selen Avcı Industrial Engineering Department, Kocaeli University, Turkey
Zerrin Aladağ Industrial Engineering Department, Kocaeli University, Turkey

DOI:

https://doi.org/10.29121/granthaalayah.v6.i11.2018.1083

Keywords:

Market Share Forecasting, Analytic Network Process, Weighted Axiomatic Design

Abstract [English]

In this paper, customer criteria on selecting a baby diaper brand in the market of Egypt have been investigated and alternatives have been mentioned. In order to solve the problem Analytic Network Process and Weighted Axiomatic Design approaches have been suggested. On the first step of this study, via ANP method, market share forecast of different brands and priorities of criteria have been calculated, and those priorities have been used in Axiomatic Design Approach in order to view competitiveness of two brands which is on the top of market. Potential achievements of strategies based on strengthening weaknesses of brands, have been discoursed.

Downloads

Download data is not yet available.

References

Saaty, T. L. (1986). Axiomatic foundation of the analytic hierarchy process, Management Science, 32(7), 841-855, https://doi.org/10.1287/mnsc.32.7.841. DOI: https://doi.org/10.1287/mnsc.32.7.841

Saaty T. L. (1994). Fundamentals of decision making and priority theory with the analytic hierarchy process, RWS Publications, Pittsburg.

Saaty T.L. (1999). Fundamentals of the analytic network process, ISHAP, Kobe JAPAN.

Aragonés-Beltrán, P., García-Melón, M., & Montesinos-Valera, J. (2017). How to assess stakeholders' influence in project management? A proposal based on the analytic network process, International Journal of Project Management, 35(3), 451-462,

https://doi.org/10.1016/j.ijproman.2017.01.001. DOI: https://doi.org/10.1016/j.ijproman.2017.01.001

Gur, S., Bedir, N., & Eren, T. (2017). Selection of marketing strategies with analytical network process and promethee method for medium sized business in food sector, Nevsehir Journal of Science and Technology, 6 (1), 79-92, DOI: 10.17100/nevbiltek.331412. DOI: https://doi.org/10.17100/nevbiltek.331412

Asadabadi, M. R. (2017). A customer based supplier selection process that combines quality function deployment, the analytic network process and a markov chain, European Journal of Operational Research, 263 (3), 1049-1062, https://doi.org/10.1016/j.ejor.2017.06.006. DOI: https://doi.org/10.1016/j.ejor.2017.06.006

Ozcan, E. C., Unlusoy, S., & Eren, T. (2017). Evaluation of the renewable energy investments in Turkey using anp and topsis methods, Selcuk University Journal of Engineering, Science and Technology, 5 (2), 204-219, DOI: 10.15317/Scitech.2017.82 DOI: https://doi.org/10.15317/Scitech.2017.82

Martino, G., Fera, M., Iannone, R., & Miranda, S. (2017). Supply chain risk assessment in the fashion retail industry: an analytic network process approach, International Journal of Applied Engineering Research, 12 (2), 140-154.

Wan, S. P., Xu, G. L., & Dong, J. Y. (2017). Supplier selection using anp and electre ii in interval 2-tuple linguistic environment, Information Sciences, 385, 19-38, DOI: 10.1016/j.ins.2016.12.032 DOI: https://doi.org/10.1016/j.ins.2016.12.032

Zhang, J. (2016). Weighing and realizing the environmental, economic and social goals of tourism development using an Analytic network process-goal programming approach, Journal of Cleaner Production, 127, 262-273, https://doi.org/10.1016/j.jclepro.2016.03.131. DOI: https://doi.org/10.1016/j.jclepro.2016.03.131

Gok, A. C., & Percin, S. (2016). Dematel-anp-vikor approach for assessing the e-service quality of electronic shopping (e-shopping) sites, Anadolu University Journal of Social Sciences, 16(1), 131-144, DOI: 10.18037/ausbd.389223. DOI: https://doi.org/10.18037/ausbd.389223

Dincer, H., Hacioglu, U., & Yuksel, S. (2016). Balanced scorecard-based performance assessment of turkish banking sector with analytic network process, International Journal of Decision Sciences & Applications-IJDSA, 1 (1), 1-21. DOI: https://doi.org/10.4018/IJSECSR.2016070101

Hussain, M., Awasthi, A., & Tiwari, M. K. (2016). Interpretive structural modeling-analytic network process integrated framework for evaluating sustainable supply chain management alternatives, Applied Mathematical Modelling, 40 (5-6), 2016, 3671-3687, DOI: 10.1016/j.apm.2015.09.018. DOI: https://doi.org/10.1016/j.apm.2015.09.018

Ocampo, L. A., & Seva, R. R. (2016). Using analytic network process for evaluating mobile text entry methods, Applied Ergonomics, 52, 232-241, https://doi.org/10.1016/j.apergo.2015.07.022. DOI: https://doi.org/10.1016/j.apergo.2015.07.022

Molinos-Senante, M., Gómez, T., Caballero, R., Hernández-Sancho, F., & Sala-Garrido, R. (2015). Assessment of wastewater treatment alternatives for small communities: an analytic network process approach, Science of The Total Environment, 532, 676-687,

https://doi.org/10.1016/j.scitotenv.2015.06.059. DOI: https://doi.org/10.1016/j.scitotenv.2015.06.059

Suh, N.P. (1990). The principles of design, Oxford University Press, New York.

Arcidiacono, G., Matt, D. T., & Rauch, E. (2017). Axiomatic design of a framework for the comprehensive optimization of patient flows in hospitals, Journal of Healthcare Engineering, 2017, 1-9, https://doi.org/10.1155/2017/2309265. DOI: https://doi.org/10.1155/2017/2309265

Gungor, F. (2017). Selection of seal material by axiomatic design method, El-Cezeri Journal of Science and Engineering, 4 (1), 1-10, DOI: 10.31202/ecjse.289632. DOI: https://doi.org/10.31202/ecjse.289632

Babur, F., Cevikcan, E., & Durmusoglu, M. B. (2016). Axiomatic design for lean-oriented occupational health and safety systems: an application in shipbuilding industry, Computers & Industrial Engineering, 100, 88-109, https://doi.org/10.1016/j.cie.2016.08.007. DOI: https://doi.org/10.1016/j.cie.2016.08.007

Salonitis, K. (2016). Design for additive manufacturing based on the axiomatic design method, The International Journal of Advanced Manufacturing Technology, 87 (1-4), 989-996, https://doi.org/10.1007/s00170-016-8540-5. DOI: https://doi.org/10.1007/s00170-016-8540-5

Zaralı, F., & Yazgan, H. R. (2016). Solution of logistics center selection problem using the axiomatic design method, World Academy of Science, Engineering and Technology International Journal of Computer and Information Engineering, 10 (3), 489-495.

Oliveira, L. E. S., & Álvares, A. J. (2016). Axiomatic design applied to the development of a system for monitoring and teleoperation of a cnc machine through the internet, Procedia Cirp, 53, 198-205, https://doi.org/10.1016/j.procir.2016.06.099. DOI: https://doi.org/10.1016/j.procir.2016.06.099

Liu, A., & Li, T. M. (2016). Develop habit-forming products based on the axiomatic design theory, Procedia CIRP, 53, 119-124, https://doi.org/10.1016/j.procir.2016.07.035. DOI: https://doi.org/10.1016/j.procir.2016.07.035

Arcidiacono, G., Yang, K., Trewn, J., & Bucciarelli, L. (2016). Application of axiomatic design for project-based learning methodology, Procedia CIRP, 53, 166-172,

https://doi.org/10.1016/j.procir.2016.08.003. DOI: https://doi.org/10.1016/j.procir.2016.08.003

Saaty T. L. (1996). Decision making with dependence and feedback: the analytic network process, RWS Publications, USA.

Saaty T. L., & Vargas L. G. (2006). Decision making with the analytic network process economic, political, social and technological applications with benefits, opportunities, costs and risks, Springer’s International Series / Operational Research & Management Science, Pittsburgh USA.

Karabacak G. (2012). Munition selection with analytic hierarchy process and analytic network process, Master Thesis, Atatürk University, Graduate School of Natural and Applied Sciences, Erzurum.

Alkan S. (2009). A supplier selection problem with analytic network process, axiomatic design and weighted axiomatic design approaches, Master Thesis, Kocaeli University, Graduate School of Natural and Applied Sciences, Kocaeli.

Suh, N.P. (1998). Axiomatic design theory for systems, Research in Engineering Design, 10 (4), 189-209, https://doi.org/10.1007/s001639870001. DOI: https://doi.org/10.1007/s001639870001