RISK PERCEPTION IN E-COMMERCE: A HOLISTIC REVIEW OF EMERGING ONLINE SHOPPING IN INDIA

Authors

  • Muhammad Shafeeque A.P. PhD Research Scholar (Economics), Madras Institute of Development Studies (MIDS), Chennai-600020, India
  • Thomachan K.T. Associate Professor, Department of Economics, St. Joseph's College (Autonomous), Devagiri, Kozhikode, Kerala, India

DOI:

https://doi.org/10.29121/granthaalayah.v5.i6.2017.2021

Keywords:

E-Commerce, Online Shopping, Risk Perception, B2C, Kruskal Value, Chi-Square

Abstract [English]

This paper examines the perceived risks associated with online shopping. Perceived risk defined as a consumer’s belief about the potential losses or other negative outcomes from transacting on the internet. Fifty-eight percent of internet users describe online shopping as a frustrating, confusing, and overwhelming activity. Even though majority of the online shoppers have perceive risk, religion, income and occupation are not found to be significant factors in risk perception.

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References

Bauer R.A, (1960). Consumer behaviour as risk taking: In Dynamic Marketing for a Changing World (Ed.) Hancock, R.S. Chicago: American Marketing Association, PP. 389.398.

Cunningham, S.M. (1967). The major dimensions of perceived risk, In Risk taking and Information handing in Consumer behavior, ed. D.F. Cox, Boston, MA: Harvard University Press.

Herrero Crespo; A., Boque, R, and Gracia, M. (2009). The Influence of perceived risk on Internet Shopping behaviour: A multidimensional perspective. Journal of Risk Research, Vol. 12. DOI: https://doi.org/10.1080/13669870802497744

Jacoby, J., and B. Kaplan (1972). The components of perceived risk. In proceedings of the Third Annual Conference of the Association for Consumer Research

J. Deborah, Risk Perception and internet shopping: Comparing United States and Saudi Arabian Consumers, University of South Carolina.

MoudiAlmousa, The Influence of Risk Perception in Online Purchasing Behaviour: Examination of an Early-Stage online market, Department of Food Securities and Human Nutrition, King Saud University, Riyadh, Saudi Arabia.

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Published

2017-06-30

How to Cite

A.P., M. S., & K.T., T. (2017). RISK PERCEPTION IN E-COMMERCE: A HOLISTIC REVIEW OF EMERGING ONLINE SHOPPING IN INDIA. International Journal of Research -GRANTHAALAYAH, 5(6), 231–239. https://doi.org/10.29121/granthaalayah.v5.i6.2017.2021