A CONSUMER BUYING BEHAVIOR WHILE PURCHASING LAPTOPS IN TIRUPATTUR TOWN
DOI:
https://doi.org/10.29121/granthaalayah.v4.i10(SE).2016.2434Keywords:
Post-Purchase Evaluation, Consumer Behavior, Consumer AttitudeAbstract [English]
The technology is changing so fast with the development of computer hardware. It has observed that last two decade the purchase of laptop has increased significantly. Now laptop purchase is feeling like purchases of fast moving consuming item. This signifies that the people are very much interested to handle technological instruments in their day to day activities. The laptop is the main sources of communication worth intra and intercommunication among the people. The laptop companies in Tirupattur are interested to study the buying behavior while purchasing towards laptop. In order to develop a framework for the study consumer behavior it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced that discipline. As describe in this article, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate, the various perspective on consumer research.
Downloads
References
Aswathappa K,(1999) Business environment ,sixth edition, Himalaya publishing House.
Aswattapa K, “organizations behavior, “Himalaya Publishing House, Bombay, 1998.
Baker M J, (1991) sampling in Research for marketing Macmillan, London, pp 100-113, DOI: https://doi.org/10.1007/978-1-349-21230-9_6
Basu C.R. ., (1998) Multinational Enterprise , Business Organization and Management ,Tata MC. Graw- Hill publishing company Ltd.
C. L. Tyagi / Arunkumar, Consumer Behaviour Atlantic publishers and Distributors.
Cohen J. (1988). Statistical power analysis (2nded). Hillsdale, NJ: Erlbaum.
Donald R. cooper and Pamela S. scchindler, (200), Business research Methods. Sixth Edition, Tata M C Graw –Hill, PP.11-1
Dr. Rajeev kumra, Consumer Behaviour Himalaya publishing house.
Dr. Gupta S.L, Sumitra Pal, “ consumer behavior, an Indian perspective text& cases,” Edition 2002,
Dr. Mallikarjuna Reddy K, “Marketing strategy Linkages with Consumers Behavior,” Indian Journal of marketing, vol. XXXII, March – April 2002.
Dr. Sivakumar, Komathi s, “consumer Behavior towards laptops an Exploratory study with Reference to Pondicherry Region,” Indian Journal of Marketing, Vol.XXXIV, May 2004.
Gandhi.J.C, Marketing, Twelfth Reprint, Tata Mc-Graw Hill publications, New Delhi, 1998.
Golden, S. A. R. (2015). Regional Imbalance affecting quality of e-banking services with special reference to Tuticorin District-An Analysis. International Journal of Research, 2(3), 788-798.
K. K. Srivastara , sujatekhandai Consumer Behaviour, In Indian Context
Regi, S. B. (2016). Prospectus & Challenges Of Women Entrepreneurs–A Study With Special Reference To Tirunelveli District. International Journal Of Scientific Research And Modern Education, 786, 792.
Regi, S. B., & Golden, S. A. R. (2014). A Descriptive Study On The Role Of Consumer Psychology And Behaviour In Product Purchasing. Indian Streams Research Journal, 3 (12), 1, 6.
Regi, S. B., Golden, S. A. R., & Franco, C. E. (2014). A DESCRIPTIVE STUDY ON THE PROSPECTS OF E-COMMERCE IN INDIA. Golden Research Thoughts, 3 (9), 1, 7.
Sheetal Kapoor, “understanding buying behavior of Indian Families, “New Centaury publications, New Delhi.
SujaR.Nair, “consumer behavior In Indian perspective,” Himalaya Publishing House, Bombay.
Downloads
Published
How to Cite
Issue
Section
License
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
