MOBILE SUBSCRIBERS’ ATTITUDE TOWARDS SERVICE TARIFF WITH SPECIAL REFERENCE TO TUTICORIN DIST
DOI:
https://doi.org/10.29121/granthaalayah.v4.i3SE.2016.2770Keywords:
Subscribers, Competition, Mobile, Communication & TariffAbstract [English]
As it is a competitive world, Price plays a significant role in marketing. Increasing competition in this sector has led the providers to recognize the need to focus on the price of the service to retain the present customers. Normally, consumers think about the cost of the service or goods. After that only, they will consider about quality, colour, size and other features. Consumers may choose the mobile service provider in the tariff base. Thus, tariff influences in selecting mobile service provider. This study focuses on significance of service tariff in the satisfaction of the subscribers in Tuticorin Dist.
Downloads
References
Achumba, I. C., (2006). The Dynamics of Consumer Behaviour, (New ed.). Lagos: Mac – Williams.
Almossawi, M., (2001), “Bank selection criteria employed by college students in Bahrain: An empirical analysis”. International Journal of Bank Marketing, 19(3), 115-125. [ 3.] DOI: https://doi.org/10.1108/02652320110388540
Anand, S (2008), Customer Relationship Management in Indian Banks, Journal of Professional Banker, Dec. 2008 pp 66-70.
Antony Joe Raja, V., (2011). “Strategy analysis of hr managers in changing environment of global economic downturn”. Global Journal of Arts & Management, 14. (3), 42-44.
Berry L.L., (1983), “Relationship Marketing of Services: Growing Interest, Emerging Perspectives”. Journal of Academy of Marketing Science, 23 (4), 236-245. DOI: https://doi.org/10.1177/009207039502300402
Bholanath Dutta, CRM in Financial Services Marketing, Journal of Marketing Mastermind, Sept 2008.
Davids M (1999), How to Avoid the 10 Biggest Mistakes in CRM, Journal of Business Strategy, Nov-Dec 1999, pp22-26. DOI: https://doi.org/10.1108/eb040040
Golden, S. A. R. (2015). Regional Imbalance affecting quality of e-banking services with special reference to Tuticorin District-An Analysis. International Journal of Research, 2(3), 788-798.
GOLDEN, S. A. R., & GOPALAKRISHNAN, D. SUBSCRIBER’S PERCEPTION TOWARDS CUSTOMER CARE SERVICE IN MOBILE TELECOMMUNICATION WITH SPECIAL REFERENCE TO TUTICORIN CITY. CHIEF PATRON CHIEF PATRON.
Golden, S. A. R., &Regi, S. B. (2015). Satisfaction of Customers towards User Friendly Technological Services offered by Public and Private Sector banks at Palayamkottai, Tirunelveli District. International Journal of Research, 2(3), 775-787.
Golden, S. A. R., &Regi, S. B. Mobile Commerce in Modern Business Era.
Downloads
Published
How to Cite
Issue
Section
License
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
